Meta Ads Specialist

Job Summary:
We'd like to hire a results-driven Ads Specialist to create, run, and fine-tune Meta lead-generation campaigns for a local, service-based business. You'll build campaigns from the ground up, shape our photos and videos into high-performing ads, and track results closely each day to bring in quality leads within our service area. The best candidate pairs hands-on Meta Ads expertise with a talent for explaining performance plainly to a non-technical business owner.

Key Responsibilities:

• Create and launch Meta (Facebook and Instagram) lead-generation campaigns, covering campaign structure, audiences, and tracking setup
• Produce ad creatives (images, videos, and copy) from the business's supplied content
• Configure local and radius-based targeting to reach customers in the service area
• Review campaign performance every day and respond quickly to issues or opportunities
• Study results and adjust targeting, budget allocation, and creative based on the data
• Run ad variation tests to lower cost per lead and raise lead quality
• Stay informed on Meta platform updates, policy changes, and best practices
• Write end-of-day or weekly performance reports that explain results in clear, simple language
• Propose new campaign ideas and strategies to grow lead volume

Mandatory Skills:

• Solid hands-on experience building and managing Meta Ads campaigns (Facebook and Instagram)
• Deep experience with lead-generation campaigns, including Meta Lead Forms and/or website conversion campaigns
• Firm grasp of local and radius targeting, audience building, and budget optimization
• Working knowledge of Meta Ads Manager, Meta Pixel, and Conversions API setup
• Ability to create or assemble ad creatives with tools such as Canva or similar
• Strong analytical skills and the ability to read metrics such as CPL, CTR, CPM, and conversion rates
• Ability to explain campaign performance in simple, non-technical terms
• Self-reliant, accurate, and consistent in your work
• Strong written and verbal communication skills

Preferred Skills:

• Google Ads experience (Search and/or Local Services Ads)
• Earlier experience advertising for local, service-based businesses (home services, contractors, trades, or similar)
• Experience with basic video editing tools such as CapCut
• Knowledge of CRM or lead-tracking tools that follow leads from ad to booked job
• Meta Blueprint or Google Ads certification
• Ability to run several campaigns in parallel

Why Join Us:
Be part of a growing local business where your work directly wins new customers and delivers real, measurable results. Our paid advertising will be yours to own from the start, with room to test ideas and help set our strategy. We value clear communication, initiative, and people who take pride in campaigns that perform.