Meta Ads Specialist

Meta Ads Specialist

Experience: 2–4 Years
Salary: ₹5–7 LPA (CTC)
Work Mode: Remote
Employment Type: Full-Time

About the Role

We are looking for a performance-driven Meta Ads Specialist with hands-on experience managing paid advertising campaigns for e-commerce and D2C brands. The ideal candidate should have prior experience working in a digital marketing agency, managing multiple client accounts, and driving measurable business growth through Meta Ads.

You should understand the complete performance marketing funnel — from customer acquisition and creative testing to conversion optimization and scaling profitable campaigns.

Key Responsibilities

• Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram for e-commerce and D2C brands.
• Manage multiple client accounts and budgets while maintaining campaign performance.
• Develop and implement strategies to improve ROAS, reduce CPA, and scale revenue profitably.
• Conduct audience research, targeting, retargeting, and customer segmentation.
• Collaborate with creative teams to develop ad creatives, copy, hooks, and angles that drive conversions.
• Perform systematic A/B testing of creatives, audiences, campaign structures, and landing pages.
• Monitor key performance metrics, including ROAS, CPA, CPM, CTR, CPC, conversion rate, and purchase volume.
• Analyze campaign performance and identify opportunities to improve efficiency and profitability.
• Set up and monitor Meta Pixel, Conversions API (CAPI), and conversion tracking in coordination with the relevant team.
• Prepare regular performance reports and communicate insights, strategies, and recommendations.
• Stay updated with Meta Ads platform changes, campaign features, and performance marketing trends.

Required Skills & Qualifications

• 2–4 years of hands-on experience in Meta Ads and performance marketing.
• Prior experience working in a digital marketing agency is mandatory.
• Proven experience managing campaigns for e-commerce and D2C brands.
• Experience handling multiple client accounts and advertising budgets.
• Strong understanding of e-commerce metrics, customer acquisition, and profitability.
• Practical experience with campaign scaling, retargeting, creative testing, and funnel optimization.
• Ability to analyze data and make performance-driven decisions.
• Familiarity with GA4, Shopify analytics, and tracking tools is an advantage.
• Strong communication, analytical, and problem-solving skills.

What We’re Looking For

• Someone who has worked on live advertising accounts and can demonstrate practical campaign experience.
• A professional who understands business outcomes beyond just clicks and impressions.
• Someone comfortable managing multiple brands and adapting strategies to different products, audiences, and budgets.
• A proactive individual who takes ownership of campaign performance and continuously tests ways to improve results.

Pay: ₹500,000.00 - ₹700,000.00 per year

Work Location: Remote