Meta Ads Specialist

Meta Marketing Specialist | Performance Marketing Agency | Melbourne

A Melbourne performance marketing agency is looking for a Meta Marketing Lead to take ownership of a portfolio of client accounts. They work with high-value service businesses, from builders and consultants to premium healthcare providers, and measure success on leads and sales rather than clicks.

This is a full ownership role. You’ll set the strategy, run the campaigns, direct the creative and be the person clients rely on for growth.

What you’ll do:

• Onboard new clients, setting strategy, budgets and forecasts from day one
• Build and manage Meta campaigns end to end, including audiences, pixel setup, custom conversions and ongoing optimisation
• Research competitors and creative trends, write ad copy and hooks and brief the design and video team
• Shape the full funnel from ad creative and landing page copy through to CRM integration
• Report to founders in plain commercial terms, focusing on lead quality and revenue
• Manage a portfolio of 20 to 30 accounts

What you’ll bring:

• 2+ years of performance marketing experience within a digital agency (Meta is essential, agency experience required)
• Experience managing multiple client accounts with real budgets and competing priorities
• Strong copywriting skills and a good eye for what makes an ad stop the scroll
• A solid understanding of funnel architecture from awareness through to conversion
• GoHighLevel or similar CRM experience is a bonus
• The confidence to spot problems and act on them without waiting to be asked

If this sounds like something you or someone you know could be interested in, please reach out to [email protected]