Meta & Google Ads Specialist with AI Content Creation

SPCC is looking for an experienced Meta and Google Ads Specialist who can plan, launch, manage, and optimize paid advertising campaigns.

The ideal candidate should also know how to use AI tools to create ad creatives, images, videos, copy, and marketing content.

You will be responsible for generating leads and sales through Meta Ads and Google Ads while continuously improving campaign performance.

Responsibilities

• Create, launch, and manage Meta Ads campaigns across Facebook and Instagram.
• Create and manage Google Search, Display, Performance Max, and YouTube advertising campaigns.
• Develop campaign strategies based on business goals.
• Conduct audience, competitor, keyword, and market research.
• Create high-converting ad copy, headlines, descriptions, and calls to action.
• Use AI tools to create professional ad images, videos, graphics, scripts, and marketing content.
• Create multiple ad variations for A/B testing.
• Monitor CPL, CPA, CPC, CTR, ROAS, conversion rate, and other key advertising metrics.
• Optimize campaigns to reduce advertising costs and improve conversions.
• Set up and manage Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
• Build retargeting and remarketing campaigns.
• Create custom audiences and lookalike audiences.
• Analyze campaign performance and prepare regular reports.
• Identify underperforming campaigns and make improvements.
• Work with the management and marketing team on new campaigns, offers, and creative strategies.
• Stay updated with changes to Meta Ads, Google Ads, AI marketing tools, and advertising policies.

AI Skills

The candidate should be comfortable using AI tools for marketing and content creation.

Experience with tools such as ChatGPT, Gemini, Canva AI, Midjourney, Adobe Firefly, Runway, Veo, CapCut AI, or similar platforms will be preferred.

The candidate should be able to use AI for:

• Ad copy creation
• Image generation
• Video ad creation
• Product advertisements
• Social media creatives
• Video scripts
• Voiceovers
• Creative variations
• Marketing research
• Competitor analysis
• Campaign ideas
• Landing page content

Requirements

• Proven experience managing Meta Ads and Google Ads.
• Strong understanding of paid advertising and lead generation.
• Experience creating and optimizing conversion-focused campaigns.
• Understanding of Facebook Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
• Good knowledge of AI content creation tools.
• Ability to create professional ad creatives using AI.
• Strong analytical and problem-solving skills.
• Ability to understand campaign data and make optimization decisions.
• Good English communication skills.
• Ability to manage multiple campaigns and meet deadlines.
• Experience with e-commerce, lead generation, service businesses, or international campaigns will be preferred.

Preferred Experience

• Minimum 1 year of experience with Meta Ads or Google Ads.
• Previous experience managing real advertising budgets.
• Experience generating leads or sales for USA, UK, Canada, Australia, or other international markets.
• Experience with Shopify or e-commerce advertising is a plus.
• Experience with AI-generated video advertisements is a plus.

What We Offer

• Full-time position
• Professional working environment
• Opportunity to manage multiple brands and international campaigns
• Access to AI tools and modern marketing technologies
• Performance-based growth opportunities
• Opportunity to work on Meta, Google, e-commerce, lead generation, and AI-powered marketing projects

How to Apply

Apply through Indeed with your updated CV.

Candidates with previous advertising experience should include examples of campaigns they have managed, results achieved, advertising platforms used, and examples of AI-generated creatives or marketing work.

Please include your portfolio if available.

Pay: Rs40,000.00 - Rs80,000.00 per month

Work Location: In person