Meta/ Google Ads Expert

Job Title : Meta/ Google Ads Expert

Experience : 1-5 Years

Location : Noida Sec 142

Mandatory Skills Google Ads Meta adsFacebook advertisingadvertising toolsadvertising campaigns

Job Description: We are seeking a highly skilled and experienced Facebook Ads Expert to join our marketing team. As a Facebook Ads Expert, you will be responsible for planning, implementing, and optimizing Facebook advertising campaigns to drive brand awareness, engagement, and conversions. You will collaborate closely with cross-functional teams to develop and execute effective advertising strategies that align with our marketing objectives.

Key Responsibilities

• Develop and execute strategic Facebook advertising campaigns to achieve key performance indicators (KPIs) such as reach, engagement, conversion, and return on ad spend (ROAS).
• Conduct audience research and segmentation to identify target demographics, interests, and behaviors for effective ad targeting.
• Create compelling ad copy, creatives, and landing pages that resonate with target audiences and drive desired actions.
• Monitor, analyze, and optimize campaign performance on an ongoing basis to maximize results and ROI.
• Implement A/B testing and experimentation to identify best-performing ad creatives, audiences, and campaign strategies.
• Stay informed about industry trends, best practices, and platform updates to continuously improve advertising effectiveness.
• Collaborate with internal teams, including marketing, design, and analytics, to align advertising efforts with overall marketing initiatives and business goals.
• Provide regular reports and insights on campaign performance, trends, and opportunities for optimization.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or a related field.
• Proven experience managing Facebook advertising campaigns with a track record of driving results and achieving KPIs.
• In-depth knowledge of Facebook Ads Manager, Business Manager, and other advertising tools and platforms.
• Strong analytical skills and the ability to interpret data, metrics, and performance trends to inform decision-making and optimization strategies.