Meta/Facebook Ads Manager

About Us

Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world’s top companies operate.

About the Role

We're seeking a highly motivated and experienced Paid Social Media Ads Manager to manage and optimize our ecommerce client’s paid social media campaigns, primarily on Meta/Facebook.You will play a key role in driving customer acquisition and brand awareness through effective ad campaigns. You will report to the Marketing Manager.

Responsibilities

• Develop and execute paid social media strategies, primarily on Meta/Facebook.
• Manage Facebook Ads Manager, including campaign setup, targeting, bidding, and
  optimization.
• Create compelling ad copy and visuals that align with brand guidelines.
  Implement A/B testing frameworks to optimize campaign performance and hone value
  prop messaging.
• Monitor, analyze, and report on campaign results, providing actionable insights.
  Collaborate with the marketing team to ensure alignment with overall marketing
  objectives.
• Explore and potentially expand to other paid social channels like YouTube and TikTok
  based on Facebook campaign success.

Qualifications

• Bachelor’s degree in a relevant field
• 3+ years of experience managing paid social media campaigns, with a focus on
  Facebook Ads Manager.
• Proven track record of creating and optimizing successful Facebook ad campaigns
  (please provide examples or portfolio).
• Deep understanding of Facebook's advertising platform, including targeting options,
  bidding strategies, and ad formats.
• Experience with A/B testing and data analysis.
• Experience with Google Analytics and Looker Studio a plus.
• Excellent communication and collaboration skills.
• Strong analytical and problem-solving abilities.
• Ability to work in US time zone, 40 hours per week

Benefits

• Competitive pay, always in US dollars
• Work remotely from the comfort of your home
• Health & wellness benefit
• Paid holidays and time off
• Performance and referral bonuses
• Global exposure to the world’s best companies