Mid-Level Game / App Campaign Optimizer

Responsibilities

1. Manage and optimize paid advertising for gaming clients across major overseas platforms including Google, Meta, TikTok, and Moloco.
2. Develop campaign strategies, budget plans, and KPI frameworks (CPI, ROAS, LTV, retention, etc.) based on game genre characteristics (casual, RPG, mini-games, etc.) and business objectives.
3. Analyze campaign performance using attribution platforms (AppsFlyer, Adjust) and deliver optimization strategies and execution plans aligned with the full game lifecycle.
4. Proactively collaborate with creative teams to propose ad creative directions and iteration recommendations, ensuring alignment between creative style, gameplay presentation, and audience strategy; familiarity with AI tools and creative production is a plus.
5. Produce regular performance reports, post-campaign reviews, and strategic retrospectives; independently participate in client communications and mid-to-large scale proposal presentations.

Requirements

1. Bachelor's degree or above; 2+ years of experience in overseas digital advertising optimization.
2. Hands-on experience running and optimizing game/app campaigns across multiple platforms.
3. Deep understanding of overseas growth campaign logic for gaming, including algorithm mechanics, conversion funnels, and core optimization metrics across different game genres.
4. Proficient with third-party attribution tools such as AppsFlyer and Adjust; solid data analysis and attribution capabilities.
5. Strong problem-solving, client communication, and project management skills; able to efficiently coordinate internal and external resources to drive execution.
6. Good English reading and writing proficiency; able to independently handle overseas ad platform content and client requirements.
7. Proficient in Chinese (Mandarin) — reading, writing, and verbal communication; ability to collaborate with Chinese-speaking stakeholders and handle Chinese-language platform content.

岗位职责

1. 负责游戏客户在海外主流广告平台的广告投放及优化工作，包括 Google、Meta、TikTok、Moloco 等平台。
2. 根据不同游戏品类特点（如休闲游戏、RPG、小游戏等）及业务目标，制定广告投放策略、预算规划及核心 KPI 指标体系，包括 CPI、ROAS、LTV、留存率 等。
3. 使用 AppsFlyer、Adjust 等第三方归因平台分析广告投放表现，并结合游戏全生命周期制定相应的优化策略及执行方案，持续提升广告投放效果。
4. 主动与创意团队协作，根据广告投放表现提出素材创意方向及迭代优化建议，确保创意风格、游戏玩法展示与目标受众策略保持一致；熟悉 AI 工具及创意素材制作 者优先。
5. 定期输出广告投放效果报告、项目复盘及策略总结；能够独立参与客户沟通，并参与中大型项目的方案提案及汇报。

任职要求

1. 本科及以上学历，具备 2 年及以上海外数字广告投放及优化相关工作经验。
2. 具备游戏/App 类广告项目的实际投放及优化经验，熟悉多个海外主流广告平台的实际操作。
3. 深入理解游戏出海增长及广告投放逻辑，熟悉不同游戏品类的平台算法机制、用户转化漏斗及核心优化指标。
4. 熟练使用 AppsFlyer、Adjust 等第三方归因工具，具备扎实的数据分析及广告归因能力。
5. 具备较强的问题解决能力、客户沟通能力及项目管理能力，能够高效协调内部及外部资源，推动项目顺利执行。
6. 具备良好的英语阅读及书面沟通能力，能够独立处理海外广告平台相关内容及客户需求。
7. 具备良好的中文（普通话）听、说、读、写能力，能够使用中文与相关业务方进行日常及工作沟通，并能够处理中文平台及业务相关内容。