Mid PPC Executive

Mid PPC Executive

Moon Technolabs is hiring a Mid PPC Executive at Sola, Ahmedabad to independently manage and optimize paid advertising campaigns across Google Ads, Bing Ads, Apple Search Ads, and social media platforms.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across multiple platforms.
• Conduct keyword, competitor, and audience research.
• Create and optimize ad copies, headlines, descriptions, and extensions.
• Monitor CTR, CPC, CPA, conversion rate, ROAS, and overall campaign performance.
• Perform A/B testing for ads, targeting, bidding strategies, and landing pages.
• Manage campaign budgets and optimize spending for better ROI/ROAS.
• Set up and monitor conversion tracking and campaign analytics.
• Identify performance gaps and implement corrective actions.
• Coordinate with SEO, content, design, and development teams for campaign improvements.
• Prepare weekly and monthly performance reports with insights and action plans.
• Stay updated with paid media trends and platform updates.

Requirements

• 2.5+ years of hands-on PPC / Paid Media experience.
• Strong experience with Google Ads; certification is preferred.
• Working knowledge of GA4, Google Tag Manager, SEMrush, or similar tools.
• Good understanding of keyword research, bidding, audience targeting, conversion tracking, and campaign optimization.
• Strong analytical, problem-solving, communication, and reporting skills.
• Ability to independently manage campaigns, budgets, and performance.

Preferred Experience

• Experience with mobile app acquisition campaigns and app install metrics.
• Experience in IT/software or technology companies.
• Hands-on experience with Apple Search Ads.
• Experience with lead-generation and conversion-focused campaigns.
• Exposure to international campaigns and multiple geographic markets.

Work Location: In person