MID SEO Executive

We are looking for a proactive and detail-oriented Mid SEO Executive with 3–5 years of hands-on experience in Search Engine Optimization. The ideal candidate should have a strong understanding of on-page, technical, and off-page SEO, with the ability to independently execute SEO initiatives that improve organic visibility, website performance, search rankings, and AI traffic. The role requires close collaboration with content, design, and development teams to implement SEO best practices and contribute to the organization's overall digital growth.

Primary Responsibilities

• Conduct comprehensive keyword research to identify high-potential opportunities for improving organic visibility, traffic, and conversions.
• Perform in-depth competitor analysis to identify content gaps, backlink opportunities, and strategies to outperform competitors.
• Plan, execute, and optimize on-page SEO across landing pages, blogs, feature pages, and other website content.
• Prepare detailed SEO briefs for the content team, ensuring alignment with search intent, keyword strategy, and business objectives.
• Review content before publication to ensure SEO best practices, readability, internal linking, metadata, schema recommendations, and overall optimization are implemented.
• Publish and manage website content using WordPress while maintaining proper formatting, URL structure, media optimization, and SEO settings.
• Conduct regular technical SEO audits to identify crawl issues, indexing problems, Core Web Vitals concerns, duplicate content, broken links, redirect issues, structured data errors, and other technical improvements.
• Coordinate with developers to implement technical SEO recommendations and validate successful deployment.
• Execute and support link-building activities, including outreach, guest posting, digital PR opportunities, citation management, and backlink quality analysis.
• Monitor backlink profiles, identify toxic links when required, and recommend appropriate corrective actions.
• Track keyword rankings, organic traffic, conversions, and other SEO performance metrics using Google Search Console, Google Analytics, and SEO platforms.
• Prepare weekly and monthly SEO reports with actionable insights, performance analysis, and recommendations.
• Analyze search trends and algorithm updates to identify opportunities and minimize potential ranking risks.
• Conduct regular content audits to identify outdated, underperforming, or cannibalized pages and recommend optimization strategies.
• Collaborate closely with content writers, designers, developers, and other stakeholders to execute SEO initiatives efficiently.
• Assist in planning and executing content strategies that align with business goals and search demand.

Required Qualifications

• Bachelor's degree in any discipline.
• 3–5 years of hands-on experience in Search Engine Optimization.
• Strong understanding of on-page, technical, and off-page SEO.
• Experience working with WordPress or similar Content Management Systems.
• Proficiency in Google Search Console, Google Analytics 4, Ahrefs/Semrush, and Screaming Frog.
• Basic understanding of HTML and CSS.
• Ability to analyze SEO data and convert findings into actionable recommendations.
• Excellent analytical, problem-solving, and communication skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Preferred Skills

• Experience working on SaaS or B2B websites.
• Understanding of structured data and schema markup.
• Exposure to AI Search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Experience with SEO content optimization tools.
• Ability to manage multiple SEO initiatives while meeting deadlines.

Pay: ₹9,800.00 - ₹50,000.00 per month

Work Location: In person