Midweight Creative

Who you are

• Experience as a Midweight Creative within a social-first, advertising, content or creative environment, with a portfolio full of strong, original ideas
• Deep Gen Z and internet culture fluency, with an instinctive understanding of social platforms, creators, entertainment, memes and emerging behaviours
• Strong conceptual and writing skills, with the ability to turn a rough thought into a simple, compelling creative proposition
• Practical creative craft skills, from writing scripts and treatments to building compelling pitch decks and presentations
• Confidence working independently, presenting your thinking and collaborating with multidisciplinary teams
• Comfortable working at pace across multiple briefs, with enough commercial awareness to understand budgets, scope and what’s realistically deliverable

What the job involves

• Due to continued business wins and growth, we're bringing in more talent!
• We’re now looking for a Midweight Creative who can bring a new generation of thinking into the creative department
• Someone who knows what’s happening on the internet because they’re actually part of it
• You know the creators before they’re on every brand deck, understand why a meme is funny before a brand kills it, and have a sharp instinct for what Gen Z will watch, share, skip or call bullshit on
• But cultural fluency is only half of it
• You need to be a brilliant ideas person
• Someone who can take all that knowledge and turn it into simple, surprising, social-first ideas for some of the world’s biggest brands
• From a reactive post made in an afternoon to a talent format, cultural stunt or major campaign, we want someone who can find the idea that makes people care
• What the opportunity looks like:
• Come up with big, original, social-first ideas for some of the world’s biggest brands, from initial brief through to execution
• Bring a fresh Gen Z perspective to the work, spotting the creators, conversations, behaviours and cultural shifts that brands can credibly be part of
• Create across everything from reactive social and short-form video to talent-led entertainment, stunts, activations and bigger integrated campaigns
• Work independently and collaboratively, turning briefs and strategies into simple, compelling creative ideas and presenting them with confidence
• Collaborate with producers, designers, directors, creators and talent to bring your ideas to life, staying involved from pitch through to final edit
• Challenge briefs, push the work and proactively bring new ideas, references and opportunities into the creative team