Mobile APP Analysis

Job Description Mobile App Analyst

Job Title: Mobile App Analyst

Department: Product & Technology / Digital Product Analytics

Location: Indore, Madhya Pradesh

Employment Type: Full-Time

Industry: FinTech

Education: IIT Graduate preferred; Bachelors/Masters degree in Computer Science, Information Technology, Data Science, Engineering, or a related field

Work Mode: On-site / Hybrid, as per company policy

About the Role

We are looking for a highly analytical and technology-oriented Mobile App Analyst to join our Product & Technology team.

The role will focus on analyzing the performance, usability, customer journey, engagement, and overall experience of our mobile application. The candidate will work closely with Product, Technology, UI/UX, Data, Business, and Operations teams to identify opportunities for improving app performance, user experience, conversion, and customer retention.

The ideal candidate should have strong analytical thinking, excellent problem-solving skills, and an understanding of mobile applications and digital products.

Key Responsibilities

Mobile App Analysis

Analyze mobile app performance, user behavior, engagement, retention, and conversion metrics.

Study complete user journeys from app installation and onboarding to transactions and repeat usage.

Identify drop-offs, friction points, usability issues, and opportunities for improvement.

Analyze app crashes, errors, latency, failed transactions, and technical issues in collaboration with engineering teams.

Monitor app ratings, reviews, customer feedback, and complaints to identify recurring issues.

Conduct competitor and industry analysis of leading FinTech mobile applications.

Evaluate new app features and measure their impact after launch.

Create regular reports and dashboards covering app performance and business KPIs.

Product Analytics

Track key metrics such as:

Daily Active Users (DAU)

Monthly Active Users (MAU)

User retention

Conversion rate

Session duration

Feature adoption

Funnel drop-off

Transaction success rate

Customer acquisition and activation

Build and analyze product funnels and user cohorts.

Conduct A/B test analysis and provide data-driven recommendations.

Translate analytical findings into clear product and business recommendations.

Cross-Functional Collaboration

Work closely with Product Managers to identify and prioritize product improvements.

Coordinate with developers and QA teams to understand and resolve app-related issues.

Collaborate with UI/UX teams to improve usability and customer experience.

Work with Business and Operations teams to understand customer and business requirements.

Present insights and recommendations to senior management and leadership.

FinTech & Customer Experience

Analyze customer journeys across financial products and services.

Identify opportunities to simplify digital financial transactions.

Monitor customer behavior and identify trends affecting adoption and retention.

Maintain awareness of FinTech, digital payments, lending, financial services, and mobile technology trends.

Ensure analytical recommendations are aligned with security, compliance, and regulatory requirements.

Required Skills

Strong analytical and quantitative skills.

Excellent knowledge of Excel/Google Sheets.

Working knowledge of SQL.

Understanding of mobile application analytics and product metrics.

Knowledge of analytics tools such as Firebase Analytics, Google Analytics, Mixpanel, Amplitude, CleverTap, or similar platforms is preferred.

Understanding of app funnels, cohorts, retention, engagement, and conversion metrics.

Strong PowerPoint/Google Slides presentation skills.

Ability to create clear dashboards and management reports.

Strong problem-solving and critical-thinking abilities.

Excellent written and verbal communication.

Technical Skills Preferred

SQL

Excel / Google Sheets

Power BI / Tableau / Looker Studio

Firebase Analytics

Mixpanel / Amplitude

Basic understanding of APIs and mobile app architecture

Basic understanding of Android/iOS applications

Data visualization and dashboarding

A/B testing and experimentation

Education

Preferred:

Graduate/Postgraduate from IIT or another premier engineering/technology institute.