Mobile App Marketing Manager

About Us:

AppSmartz is a Mobile App Company with a portfolio of globally distributed apps available on both the Google Play Store and Apple App Store. We specialize in developing high-quality mobile applications and driving growth through App Store Optimization (ASO) and performance marketing. We have recently launched a new global app product rich in short video content, primarily in the form of drama series. As we gear up for scale, we're seeking a Marketing Expert to lead the charge in organic and paid promotion for this new product.

Job Description:

We are seeking a talented and motivated Mobile App Marketing Manager - Contractual for our Mohali location. The ideal candidate should excel in creativity, data analysis, deep product/user understanding, and have experience in global app marketing along with expertise in Google/Apple ads.

Special Emphasis: Bootstrapped company — strong focus on profitability, performance, and ROAS.

Job Responsibilities:

• Develop and execute data-driven marketing strategies across Google Ads, Meta Ads, and Apple Search Ads.
• Manage and optimize paid user acquisition campaigns with a focus on positive ROI and high ROAS.
• Drive organic growth via ASO, content partnerships, influencer outreach, and other scalable growth levers.
• Identify and build strategic tie-ups and partnerships to open new avenues for user acquisition.
• Monitor key performance metrics, analyze trends, and optimize campaigns based on insights.
• Work closely with product and creative teams to align marketing strategies with product vision.

Required Skills and Qualifications

• 3–6+ years of experience in mobile app marketing, with proven success in both organic and paid acquisition.
• Deep understanding of performance marketing across Google UAC and Apple Search Ads.
• Strong grasp of ROAS-based campaign structures, analytics, and performance attribution.
• Experience marketing global mobile apps, preferably with exposure to entertainment or content-heavy products.
• Demonstrated ability to create and scale marketing strategies with measurable ROI.
• Excellent communication, analytical, and stakeholder management skills.