Mobile Home Sales - General Manager

General Manager – Mobile Home Dealership (Fresno, CA)

Job Overview

We are hiring a General Manager to run our manufactured home dealership in Fresno. The GM owns the store: sales results, the sales team, day-to-day operations, and compliance. This is a hands-on role. You will sell alongside the team, and you are responsible for hiring, training, and developing every salesperson on the floor. We sell new Champion and Clayton homes at fixed, no-haggle prices, so the job is about process, follow-up, and volume, not negotiation.

Responsibilities

Sales and team leadership

• Own the store's monthly and annual sales targets. Run the floor, the pipeline, and the sales process from first contact to move-in.
• Hire, train, and manage the sales team. Set daily activity standards and hold the team to them.
• Sell directly as needed and personally handle customer escalations.

Training (a core requirement of this role)

• Build and run the store's sales training program: product knowledge (floor plans, options, warranties), manufactured home financing (chattel, land-home, FHA/VA), the sales process, CRM discipline, and California HCD paperwork.
• Personally onboard every new hire, run weekly training, and certify each salesperson on contracts and disclosures before they write a deal.
• Coach through shadowing, role-play, and deal reviews.

Operations, compliance, and P&L

• Manage display inventory: factory orders, pricing sheets, lot presentation, and inventory turn.
• Ensure every transaction meets California HCD dealer requirements: purchase agreements, disclosures, escrow, title and registration, and sales tax.
• Coordinate delivery and installation with our affiliated licensed contractor and keep customers informed on timelines.
• Manage relationships with lenders, manufactured home communities, and factory reps.
• Oversee lead generation and marketing spend; track cost per lead and conversion by channel.
• Own the store P&L and report weekly to ownership on leads, appointments, sales, deliveries, and pipeline.

Requirements

• 5+ years of high-ticket retail sales (manufactured housing, auto, RV, or real estate), including 2+ years managing a sales team.
• A track record of training and developing salespeople. This is required. Be ready to describe the training programs you have built and the results they produced.
• Manufactured/mobile home dealership experience strongly preferred, including familiarity with HCD regulations, escrow, title, and installation.
• Working knowledge of manufactured home financing and experience working with lenders.
• P&L or budget management experience.
• CRM proficiency and comfort with Microsoft Office or Google Workspace.
• California HCD Manufactured Home Salesperson license, or ability to obtain one within 90 days of hire.
• Bilingual English/Spanish highly desirable.
• Weekend availability. The store is open Saturdays and Sundays.
• Valid California driver's license.

About Mission Made Homes

We are a Fresno-based manufactured home dealership with additional Central Valley stores planned. For the right person, this role is the path to multi-store leadership.

Pay: $100,000.00 - $250,000.00 per year

Work Location: In person