Multimedia Designer

We are seeking a creative and versatile Multimedia Designer to join our Marketing team. This role combines graphic design, photography, videography, content creation and basic social media management to support our growing portfolio of F&B brands. The successful candidate will be responsible for producing compelling visual content, managing day-to-day social media engagement, supporting outlet-level marketing execution, and leveraging modern creative and AI-powered tools to deliver impactful brand experiences.

Key Responsibilities:

• Design and produce marketing collateral including menus, posters, tent cards, banners, POSM, digital advertisements and promotional materials.
• Develop engaging visual content for digital platforms, including social media graphics, motion graphics, short-form videos, and campaign assets.
• Plan, shoot, edit and produce photography and videography content for campaigns, launches, promotions, events and outlet activities.
• Create mobile-first content such as Instagram Reels, TikTok videos, Facebook Reels, and other short-form formats.
• Regularly visit outlets to capture content and support operational marketing initiatives.
• Edit and retouch photographs and videos to ensure high-quality output aligned with brand guidelines.
• Maintain visual consistency and brand standards across all customer -facing touchpoints.
• Generate creative concepts and visual storytelling ideas that support marketing objectives.
• Utilise AI-powered creative and productivity tools to enhance content development and design workflows.
• Work closely with Marketing, Operations and external vendors to execute campaigns.
• Manage and maintain brand social media accounts according to the content calendar.
• Monitor and respond to customer enquiries, comments, direct messages and reviews professionally.
• Support community management initiatives and track social media performance metrics.
• Manage multiple projects simultaneously while meeting deadlines.
• Support other marketing, creative and content-related duties as assigned.

Requirements:

• Diploma or Degree in Graphic Design, Multimedia Design, Visual Communication, Mass Communication or related discipline.
• Minimum 2-3 years of relevant experience in graphic design, content creation, photography and videography.
• Experience in F&B, hospitality, retail, lifestyle or agency environments is an advantage.
• Proficient in Adobe Creative Suite including Photoshop, Illustrator, Premiere Pro, After Effects and Lightroom.
• Familiarity with CapCut, Canva or equivalent content creation tools.
• Experience using AI-powered tools such as Adobe Firefly, Microsoft Copilot, ChatGPT, Canva AI, or similar platforms.
• Experience managing business social media accounts including Facebook, Instagram, TikTok, and relevant platforms.
• Strong written communication and community management skills.
• Strong knowledge of social media trends and content formats.
• Skilled in photography, videography, lighting, composition and post-production editing.
• Comfortable working on-site at outlets and travelling as required.
• Strong attention to detail and visual storytelling ability.
• Able to work independently and collaboratively.
• Excellent time management and project management skills.
• A strong portfolio showcasing design, photography, video production and social media content creation is required.

Preferred Attributes:

• Passion for food, beverage, hospitality and consumer brands.
• Strong understanding of social media engagement and content performance.
• Ability to identify emerging content trends and quickly develop creative assets.
• Proactive, resourceful and comfortable in a fast-moving environment.
• Willingness to learn and adopt new technologies and AI-enabled workflows.