Multimedia Designer

We are looking for a creative and detail-oriented Multimedia Designer to join our team. In this role, you will develop engaging visuals across digital and offline platforms to drive sales, inspire, inform, and captivate our audience. You will collaborate with various departments to deliver high-quality designs that align with brand standards and marketing objectives.

To succeed in this position, you should be a self-starter with strong design and video production skills, excellent communication, and a keen eye for detail. You must be highly organized, adaptable, and capable of managing multiple projects efficiently while providing creative solutions in a fast-paced environment.

Roles and Responsibilities

Creative Design and Content Development

● Ensure all designs adhere to Anytime Fitness brand guidelines to maintain consistent and high-quality visuals.

● Create a variety of creative assets, including videos, graphics, presentations, and promotional materials for social media, websites, and offline campaigns.

● Recommend and design content for promotions, club events, and new member acquisition campaigns.

● Oversee the full video production cycle:
○ Pre-production: Develop and approve creative briefs, coordinate models, and organize logistics.

○ Production: Execute shoots using proper equipment and techniques.

○ Post-production: Edit and enhance videos for professional deliverables.

Trend Innovation and Strategy

● Develop creative strategies that drive lead generation, increase sales inquiries, and boost member engagement.

● Stay updated with design and fitness industry trends to implement innovative approaches in content creation.

● Test and explore new tools, techniques, and creative ideas to elevate the brand's visual appeal.

● Proactively engage in quarterly projects of the Creatives team.

Project Management

● Manage personal schedule providing regular updates to supervisors and team members and ensuring timely completion of tasks.

● Foster a collaborative and supportive team environment that encourages growth and innovation.

Equipment and Asset Maintenance

● Ensure all visual displays and marketing materials across clubs, both online and offline, are up-to-date and aligned with brand standards.

● Maintain marketing equipment, including cameras, lights, microphones, hard drives, and software (e.g., Adobe Creative Suite, Envato), ensuring functionality and efficiency.

● Manage and monitor drive space, pre qualify uploaded files, and ensure correct and effective filing system.

● Ensure club materials are up to date (CrowdDJ, Digiboard, Machines).

Cross-Team Collaboration

● Work closely with the Marketing Supervisor, Content Creators, Social Media Officers, and other team members to execute cohesive multimedia campaigns.

● Collaborate with franchisees and other departments to develop localized marketing materials tailored to their specific audiences.

● Support live events, fitness classes, and member stories by capturing high-quality photos and videos.

Performance Monitoring and Analytical Report:

● Report monthly on the performance of creative content, using insights to optimize future strategies to the Senior Multimedia Designer.

● Work closely with the Marketing Supervisor to guide decision-making and improve campaign effectiveness using the insights.

● Provide daily updates and participate actively in Alignment meetings.

Position Requirements

1. Bachelor's degree in Multimedia Arts, Photography, Videography, Film Production, or related field.

2. Should present Video Reel and Portfolio.

3. Proven experience (1 year above) in photography and videography, including shooting, lighting, and editing.

4. Proficient in using advanced photo and video editing software such as Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro, After Effects) or similar tools.

5. Strong understanding of visual composition, framing, and storytelling.

6. Excellent attention to detail and creative problem-solving skills.

Key Skills

1. Creative & Technical Expertise: Advanced graphic design and video editing skills; capable of executing innovative visual campaigns.

2. Project & Time Management: Strong ability to prioritize, manage schedules, and meet deadlines with high efficiency.

3. Brand Awareness & Strategy: Knowledge of branding principles; ability to develop strategies to drive engagement and sales.

4. Analytical & Strategic Thinking: Skilled in analyzing content performance and using insights to guide creative strategies.

5. Collaboration & Leadership: Effective team player with strong leadership skills to mentor junior designers and ensure quality.

6. Communication & Interpersonal Skills: Excellent at articulating ideas and building positive relationships with teams, franchisees, and stakeholders.