Multimedia Specialist

About the role

The Multimedia Specialist creates high-quality multimedia assets for social media, websites, digital campaigns, e-commerce, advertising, and offline marketing. This role combines creative design, photography, videography, and content strategy to develop compelling visual content while maintaining strong brand consistency and product accuracy across all applications.

Key responsibilities

• Create high-quality multimedia assets including social media posts, campaign visuals, website banners, product graphics, motion graphics, animations, packaging artwork, and offline marketing materials
• Maintain strong consistency in typography, layout, imagery, visual hierarchy, color, and overall brand presentation across all applications
• Develop product-focused content ensuring the product remains the hero, with keen attention to product details, proportions, colors, materials, and distinguishing features
• Plan, shoot, and edit high-quality product, lifestyle, campaign, and social media photography and video, including product close-ups, demonstrations, styled content, and behind-the-scenes footage
• Handle post-production including photo retouching, color correction, video editing, sound, captions, text overlays, and motion graphics
• Use AI generative and AI-assisted creative tools responsibly as part of everyday content production workflow, including concept development, background generation, and creative variations
• Manage the brand's social media platforms including content scheduling, caption writing, community engagement, trend monitoring, and performance tracking
• Identify and prepare organic content for paid boosting and manage boosted social media posts based on approved objectives and budgets
• Plan and execute large-scale campaign, product launch, and lifestyle photoshoots as well as smaller recurring product and social media shoots
• Create and update website assets such as homepage banners, collection banners, product imagery, and promotional graphics in appropriate dimensions and format