National Sales Head

Job Purpose

The National Sales Head – Linear Ad Sales will own and drive end‑to‑end linear advertising revenue across India, working with Corporate and Key Accounts, top media agencies, and strategic partners. The role is responsible for defining the national sales vision, accelerating revenue growth, and positioning the organization as a preferred strategic media partner across television, sponsorships, integrations, and high‑impact brand solutions.

The incumbent will provide strategic and people leadership to regional sales teams, build senior‑most relationships with advertisers and agencies, and ensure sustainable, market‑leading revenue performance across all channels and properties.

Key Accountabilities

National Revenue Leadership & Growth

• Own national linear ad revenue targets, delivering growth across channels, regions, and advertiser categories
• Drive sales of television inventory, sponsorships, content integrations, and customized brand solutions at scale
• Define and execute national sales strategy aligned to company objectives, programming priorities, and market dynamics
• Lead negotiations and closure of large annual, multi‑year, and multi‑channel deals with leading Corporate brands and media agencies
• Continuously identify and unlock new monetization opportunities across flagship properties, tentpole programming, and marquee events
• Ensure performance that consistently outpaces market and industry benchmarks

Client Leadership & Strategic Partnerships

• Build and sustain senior‑most relationships (CXO / CMO / agency leadership) with top advertisers and agency holding groups
• Position the organization as a trusted, long‑term strategic partner through insight‑led, outcome‑driven solutions
• Develop deep understanding of advertiser ecosystems, category trends, competitive landscapes, and seasonal spends
• Lead high‑impact sales narratives using viewership insights, audience intelligence, and market data
• Champion client satisfaction, retention, and long‑term value creation through proactive engagement and post‑sale collaboration

Sales Strategy, Planning & Forecasting

• Drive robust national‑level forecasting through disciplined account planning and pipeline management
• Maintain a strong, diversified funnel of high‑value opportunities across advertisers, agencies, and categories
• Identify priority categories and strategic brands for incremental growth and breakthrough partnerships
• Monitor market trends, advertiser spends, ratings performance, and competitor activity to refine sales strategy in real time

Team & Leadership Management

• Lead, mentor, and inspire regional sales heads and senior sales leaders across the country
• Set clear performance metrics, revenue KPIs, and capability benchmarks for teams
• Build a high‑performance, consultative sales culture focused on solutions, insights, and partnership‑driven selling
• Work closely with Programming, Marketing, Research, Finance, and Content teams to ensure integrated go‑to‑market execution