NATIONAL SALES MANAGER

About the Client

Our client is a highly respected and established food manufacturing company with distribution presence across 20+ countries worldwide. With nearly three decades of industry leadership, the company is recognized for its strong commitment to product quality, food safety, operational excellence, and continuous innovation within the confectionery industry.

GA HR Consultancy Inc., the accredited executive search partner, is currently looking for a NATIONAL SALES MANAGER who will provide overall leadership for the company's nationwide sales organization, accelerate revenue and volume growth, strengthen distribution and channel performance, expand market coverage, and drive disciplined commercial execution across the Philippines.

This is a key leadership role for an accomplished FMCG or food manufacturing sales executive with extensive experience in nationwide sales management, distributor and dealer management, traditional and modern trade, key account development, route-to-market strategy, and high-performing sales team leadership.

Key Responsibilities

1. National Sales Strategy & Revenue Growth

• Develop and execute the national sales strategy aligned with the company's revenue, volume, profitability, and market expansion objectives.
• Lead achievement of nationwide sales targets across territories, channels, product categories, and key accounts.
• Identify new growth opportunities, markets, customers, distributors, and strategic accounts.
• Translate overall business objectives into clear national, regional, channel, and account-level sales plans.
• Drive sustainable and profitable sales growth through strong commercial planning and execution.

2. Nationwide Distribution & Channel Development

• Strengthen and expand the company's nationwide distribution network to improve market coverage, product availability, penetration, and sales throughput.
• Lead relationships and commercial performance of distributors, dealers, wholesalers, supermarkets, traditional trade accounts, and other channel partners.
• Develop and optimize route-to-market strategies across geographic territories and customer segments.
• Identify underserved territories and establish appropriate distribution and channel development strategies.
• Monitor distributor performance, inventory movement, sell-in, sell-out, and channel productivity.

3. Key Accounts & Trade Management

• Build and maintain strong relationships with major customers, distributors, key accounts, and strategic business partners.
• Lead commercial negotiations involving pricing, volume commitments, trade programs, promotional activities, and account development initiatives.
• Strengthen the company's position across traditional trade, modern trade, wholesale, institutional, and other relevant channels.
• Ensure effective execution of merchandising, promotions, product launches, and trade programs.
• Work closely with Marketing and Trade Marketing to maximize market visibility and sales conversion.

4. Sales Performance & Commercial Management

• Establish and monitor national sales KPIs covering revenue, volume, profitability, distribution, market coverage, productivity, and account performance.
• Lead sales forecasting, target setting, business reviews, territory planning, and performance analysis.
• Analyze sales trends, market developments, customer behavior, and competitor activities to identify risks and growth opportunities.
• Manage sales budgets, trade investments, promotional spending, and commercial resources with strong focus on ROI and profitability.
• Present regular sales performance reports, forecasts, and strategic recommendations to senior management.

5. Sales Operations & Cross-Functional Execution

• Work closely with Production, Supply Chain, Warehouse, Logistics, Marketing, Trade Marketing, Finance, and Operations to ensure effective commercial execution.
• Align sales forecasts and market demand with production planning, inventory availability, and distribution requirements.
• Ensure sufficient product availability to support customer requirements and sales growth.
• Support new product launches, geographic expansion, and other major commercial initiatives.
• Recommend improvements in sales processes, distribution efficiency, customer service, and execution standards.

6. National Sales Team Leadership

• Lead, coach, and develop the nationwide sales organization toward consistent achievement of business objectives.
• Establish clear targets, accountability measures, performance standards, and execution priorities across the sales team.
• Develop Sales Managers, Regional Managers, Area Managers, Key Account personnel, and field sales teams as applicable.
• Conduct regular business reviews and provide strategic direction to improve territory and channel performance.
• Build a high-performance culture centered on accountability, customer focus, collaboration, execution excellence, and continuous improvement.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Commerce, Management, or any related field; Master of Business Administration (MBA) is preferred.
• At least 10 years of progressive experience in Sales, Distribution, Business Development, or Commercial Operations, preferably within FMCG, food manufacturing, beverage, confectionery, or other high-volume consumer goods industries.
• At least 5 years in a senior sales leadership or national-level management capacity.
• Proven track record of managing nationwide sales operations and large geographic territories.
• Extensive experience in distributor management, channel development, route-to-market strategy, traditional trade, modern trade, and key account management.
• Demonstrated success in delivering significant revenue growth, volume growth, market expansion, and distribution development.
• Strong experience in sales forecasting, target setting, commercial planning, performance management, and budget management.
• Strong understanding of FMCG distribution economics, inventory movement, trade execution, pricing, and promotional strategies.
• Proven ability to lead and develop geographically dispersed sales teams.
• Excellent leadership, negotiation, strategic thinking, analytical, communication, and stakeholder management skills.
• Highly commercial, results-driven, execution-oriented, and capable of operating in a fast-paced manufacturing environment.
• Willing to be based in Bulacan and travel nationwide as required.

Why Join This Opportunity?

• Join a highly established food manufacturing organization with distribution presence across 20+ countries worldwide.
• Take on a key leadership role with direct responsibility for the company's nationwide sales growth and commercial performance.
• Lead and strengthen a nationwide sales and distribution organization.
• Drive market expansion, channel development, and strategic customer growth.
• Work closely with senior management and cross-functional business leaders.
• Competitive executive compensation, commensurate with experience and qualifications.
• Strong opportunity for long-term professional and leadership growth.