National Sales Manager

About the role

We are looking for a dynamic, results-driven Sales Manager to lead sales, trade marketing, and business development across key retail accounts and General Trade channels in the beauty, skincare, and personal care industry. The ideal candidate has proven experience managing major retail partners such as Watsons, Guardian, and Supermarkets, as well as local General Trade distributors and retailers. This role will be responsible for setting and delivering GMV and sales targets, developing profitable promotional plans, improving route-to-market execution, and ensuring strong product availability through effective distributor, logistics, and supply chain coordination.

Key responsibilities

Sales & Account Management

• Develop and implement sales strategies to achieve revenue and GMV targets

• Manage and grow key accounts such as Watsons, Guardian, Caring, and other retail partners

• Conduct regular business reviews with retailers to identify growth opportunities, improve joint business planning, and strengthen account performance

• Manage distributors to ensure the right products are distributed to the right stores, with clear coverage, availability, and execution standards

Business Development

• Ensuring visibility investments & ROI.
• Optimize promotional and activation campaigns to drive sales growth, improve sell-out performance, and support brand visibility.
• Work closely with design, content, digital, and trade marketing teams to develop sales activation materials, in-store visibility plans, and promotional campaigns.
• Finding and opening opportunities across all channels in the country.
• Negotiate profitable trade terms and optimize commercial investments to improve return on investment.
• Establish disciplined sales administration, reporting, and account documentation as a foundation for sustainable business growth.
• Develop route-to-market strategies that strengthen distributor management, store coverage, service levels, and channel expansion.

Logistics & Supply Chain

• Oversee product availability and timely delivery to retail outlets.
• Coordinate with internal teams on inventory planning, demand forecasting, and order fulfilment.
• Ensuring stock availability at stores.
• Work with supply chain teams to improve service levels, reduce stock issues, and support timely order fulfilment.

Team Leadership

• Lead, coach, and mentor team members while collaborating effectively with cross-functional stakeholders.
• Drive a performance-based culture with a focus on accountability and KPIs.

About you

• Bachelor's Degree in Marketing, Business, or related field
• Minimum 5 years of sales and trade marketing experience, preferably in the beauty, skincare, personal care, or FMCG industry, with exposure to both key accounts and General Trade channels
• Experience as Key Account Manager and Area Sales Manager
• Proficiency in English, Chinese will be preferable
• Strong network and working relationships with key retailers such as Watsons, Guardian, as well as local retailers, General Trade partners, and distributors
• Proven ability to manage key accounts, execute trade marketing campaigns, and translate sales data into practical channel growth plans
• Solid understanding of inventory management and retail logistics
• Excellent communication, negotiation, stakeholder management, and leadership skills