National Sales Manager

Job Description – National Sales Head

Designation: National Sales Head
Department: Sales & Marketing
Industry: Oil Seals / Rubber Sealing Products / Automotive Components
Location: Ludhiana, Punjab / Pan India
Reporting To: Managing Director / Director / Business Head
Experience: 15–25 Years
Salary: As per experience and industry standards
Travel: Extensive Pan-India travel

Job Purpose

We are looking for an experienced National Sales Head to lead the company's Pan-India sales and business development operations for oil seals, rubber seals and other sealing products.

The candidate will be responsible for developing OEM, aftermarket, distributor and industrial business, expanding the national distribution network, achieving revenue targets, managing key accounts and leading the sales team across India.

Key Responsibilities1. National Sales Strategy

• Develop and execute the company's Pan-India sales strategy.
• Prepare annual, quarterly and monthly sales plans.
• Define sales targets by region, product category and customer segment.
• Identify new markets and business opportunities.
• Analyse market trends, customer requirements and competitor activities.
• Develop strategies for increasing market share.

2. OEM Business Development

• Develop relationships with automotive and industrial OEMs.
• Identify new OEM customers and business opportunities.
• Handle customer enquiries, commercial negotiations and business development.
• Coordinate with technical/R&D teams for new product development.
• Support customer approval, trials and product validation processes.
• Develop long-term relationships with key OEM customers.
• Monitor RFQs, quotations, orders and new business conversion.

3. Aftermarket Sales

• Develop and expand the aftermarket business for oil seals and rubber sealing products.
• Build strong relationships with distributors, dealers, wholesalers and retailers.
• Identify high-potential aftermarket markets across India.
• Develop product-wise and territory-wise sales strategies.
• Monitor distributor performance and stock movement.
• Increase product availability and market penetration.
• Develop strategies for replacement-market sales.

4. Distributor & Dealer Network

• Appoint new distributors/dealers in uncovered territories.
• Evaluate distributor capability, infrastructure and market reach.
• Establish sales targets for distributors.
• Monitor distributor-wise sales and inventory.
• Improve distributor productivity and business volume.
• Develop long-term channel relationships.
• Ensure effective product distribution across major markets.

5. Industrial & Institutional Sales

Develop business from industries such as:

• Automotive
• Tractor & agricultural machinery
• Construction equipment
• Pumps
• Motors
• Gearboxes
• Hydraulic equipment
• Industrial machinery
• Engineering industries
• Heavy equipment

Identify application requirements and recommend suitable sealing products.

6. Sales Team Management

• Lead the national sales organization.
• Manage Regional Sales Managers, Area Sales Managers and Sales Executives.
• Set territory-wise targets and KPIs.
• Conduct regular sales review meetings.
• Monitor individual and regional performance.
• Train and mentor the sales team.
• Develop an effective sales pipeline and reporting system.

7. Key Account Management

• Manage strategic/key customers.
• Develop strong relationships with purchase, engineering, quality and management teams of customers.
• Understand customer requirements and future business potential.
• Negotiate pricing, commercial terms and annual business agreements.
• Ensure timely resolution of customer issues.
• Monitor customer satisfaction and retention.

8. Pricing & Commercial Management

• Develop pricing strategies based on market conditions.
• Participate in commercial negotiations.
• Monitor competitor pricing.
• Analyse product margins and profitability.
• Coordinate with Finance and Management regarding credit limits and payment terms.
• Monitor outstanding payments and collections.

9. New Product & Market Development

• Identify new applications for oil seals and rubber sealing products.
• Provide market feedback to R&D/Product Development.
• Identify products required by OEM and aftermarket customers.
• Support development and launch of new products.
• Analyse product-wise market potential.

10. Market Intelligence

Regularly monitor:

• Competitor products
• Competitor pricing
• New product launches
• Customer requirements
• Market demand
• Distributor activities
• Industry trends
• OEM developments

Prepare market intelligence reports for management.

11. Sales Forecasting & MIS

Prepare and review:

• Monthly sales forecast
• Region-wise sales
• Product-wise sales
• OEM sales
• Aftermarket sales
• Distributor sales
• Sales pipeline
• New customer development
• Collection status
• Territory performance

Present regular sales reports to senior management.

Key Performance Indicators – KPIs

• Achievement of Pan-India sales targets
• Revenue growth
• OEM business development
• Aftermarket sales growth
• New distributor appointments
• Distributor productivity
• New customer acquisition
• Key account growth
• Product-wise sales growth
• Market expansion
• Gross margin/profitability
• Collection performance
• Sales team productivity
• Customer retention

Qualification

Preferred:

• MBA / PGDM – Sales & Marketing
• B.Tech / B.E. – Mechanical / Automobile preferred
• Diploma with strong relevant industry experience may also be considered.

Experience Required

• 15–25 years of sales experience.
• Minimum 5–8 years in a senior sales leadership position.
• Strong experience in oil seals, rubber seals, automotive components or sealing products.
• Experience handling OEM + aftermarket business is highly preferred.
• Strong experience in distributor/dealer network development.
• Pan-India sales exposure is required.

Preferred Candidate Background

Candidates from companies dealing in:

• Oil seals
• Rubber seals
• Automotive seals
• Hydraulic seals
• O-rings
• Rubber components
• Automotive components
• Tractor components
• Industrial sealing products
• Power transmission components

Essential Skills

• Pan-India sales management
• OEM sales
• Aftermarket sales
• Distributor management
• Channel development
• Key account management
• Business development
• Commercial negotiation
• Sales forecasting
• Team leadership
• Market development
• Customer relationship management
• Sales MIS & analytics
• Strong communication and negotiation skills

Ideal Candidate

The ideal candidate should have a strong network among automotive OEMs, tractor/agriculture equipment manufacturers, distributors, dealers and aftermarket customers and should have demonstrated experience in growing sales of oil seals/rubber sealing products across multiple Indian markets.

Pan-India travel will be an integral part of this position.

Pay: ₹50,000.00 - ₹100,000.00 per month

Work Location: In person