New Launches

Market Launch Job Responsibilities

• Strategic Execution: Drive the end-to-end launch of budgeted products, managing

the transition from Receipt of PO to market availability.

• Commercial Viability: ensuring business cases and artwork readiness with operation

team for PO issuance as per the budgeted Launches.

• S& OP reporting: Represent the launch vertical in Sales & Operations Planning

(S&OP) meetings, providing real-time updates on product readiness and dispatch as

per market demand.

• Risk Management: Facilitate CFT reviews to address IP concerns and regulatory

hurdles, ensuring all launch activities align with global compliance standards.

• Slot Management: Interface with Production Planning & Inventory Control (PPIC)

to secure manufacturing slots and align production with market demand.

• Pre-Dispatch Coordination: Confirm product availability with the Operations and

Quality teams to ensure goods are ready for dispatch from India.

• Non-Batch size Optimization: Strategize on "non-batch size" orders by identifying

opportunities to club volumes across different customers or markets to meet

Minimum Order Quantities (MOQs) and optimize manufacturing costs.

• Post-Launch Monitoring: Monitor the sale trend of products in-country after

dispatch from India to ensure successful market entry.

• Registered but not commercialised: conducting the deep dive assessments to

identify the products not commercialised after the MA grant, like demand gaps,

commercial viability, Technical road blocks, strategic alignment.

KRA Title: Emerging Markets (EM) New Product Launch Readiness &

Commercialization

• Objective: Successfully manage and execute the end-to-end commercialization and

technical transfer of new product launches across Emerging Markets in strict

alignment with scheduled timelines and zero supply-side delays.

• Key Responsibilities & KPIs:

1. Launch On-Time Performance: Ensure 100% of new product launches

made available in designated Emerging Markets are executed On Time vs.

Plan (OTVP) as per the schedules outlined in Appendix 3.

2. Technical Transfer & Scale-Up Management: Track, manage, and hit 100%

of critical tech transfer and manufacturing scale-up milestones to proactively

safeguard target commercial launch dates.

3. Supply Chain Readiness & Risk Mitigation: Maintain Zero (0) launch

delays attributable to supply chain readiness, manufacturing bottlenecks.