ODU Acquisition & Base Management

Job Scope

• Execute acquisition campaigns and manage the lead funnel by region and channel.
• Track and improve conversion across the chain: lead, order, install, activate.
• Coordinate installation capacity with vendors and field operations; keep install lead times short.
• Clear acquisition blockers fast - coverage questions, device stock, scheduling.
• Report funnel performance and support dealer and agent acquisition programs
• Monitor base health: active vs dormant, usage, payment behavior and churn signals.
• Run retention, recovery and win-back campaigns for at-risk and disconnected customers.
• Manage lifecycle touches: onboarding, upsell and cross-sell (higher tiers, IDU), renewal.
• Work with performance and network teams on churn drivers and feed the fixes back.
• Segment the base and maintain the contact strategy and campaign calendar.

Competencies

• Execution discipline - Follows every lead and blocker to the end.
• Coordination - Aligns vendors, installers and channels without letting things drop.
• Customer orientation - Treats the install experience as part of the product.
• Problem solving under pressure - Unblocks install issues fast.
• Data tracking - Knows the funnel numbers cold, week by week.
• Customer empathy - Understands why customers leave before they leave.
• Analytical segmentation - Spots the patterns in usage and payment data.
• Campaign management - Plans, runs and measures touches end to end.
• Collaboration - Works smoothly with network, CX and collections teams.
• Persistence - Keeps after churn drivers until the numbers move.

Qualifications

• Bachelor’s degree in Business, Marketing, Telecommunications, or a related field.
• Minimum 3 years of experience in customer acquisition, sales operations, customer lifecycle management, or a related field, preferably in the telecommunications industry.
• Experience in managing acquisition campaigns, sales funnels, and customer retention or win-back programs.
• Good understanding of customer lifecycle management, churn analysis, and campaign performance monitoring.
• Strong data analysis skills to track acquisition conversion, customer activity, and churn performance.
• Good coordination and communication skills to work with vendors, field operations, dealers, and cross-functional teams.
• Strong execution, problem-solving, and customer-oriented mindset.
• Proficient in Microsoft Excel and reporting tools.