Offer Marketing

Role & responsibilities

We are looking for an experienced Offer & Product Marketing professional to drive the end-to-end management of Data Center Services offers, covering offer strategy, value proposition, pricing, sales enablement, launch, and execution. The role will focus on expanding digital and recurring service revenues while strengthening the adoption of service solutions across the Data Center portfolio.

Key Responsibilities

• Manage the end-to-end offer lifecycle, including what to sell, how to position, pricing, quotation, and execution.
• Develop and implement offer strategies based on market trends, customer needs, competitive landscape, and business priorities.
• Support the transition from traditional Capex-led business models toward recurring-revenue models through IoT, connected solutions, and digital services.
• Drive adoption of digital services, connected offerings, and digitization across the core Data Center business.
• Support new offer launches, offer updates, product lifecycle activities, and phase-in/phase-out initiatives.
• Develop and deliver training and sales enablement programs for internal sales teams, channel partners, and other stakeholders.
• Drive the profitability, revenue growth, and commercial success of assigned offers.
• Collaborate with product and engineering teams to ensure effective service enablement and product lifecycle management.
• Develop and implement pricing strategies, pricing guidelines, and supporting commercial tools.
• Leverage installed-base data and analytics to identify opportunities, generate leads, and support targeted sales campaigns.
• Support proposal and sales teams with offer documentation, costing tools, pricing guides, and commercial inputs.
• Contribute to marketing and sales plans, including campaign development, execution, and opportunity tracking through CRM platforms such as Salesforce.
• Develop and maintain sales enablement materials, including prescription documents, battle cards, catalogues, value propositions, and other sales collateral.
• Work closely with sales, product, service, marketing, and regional teams to ensure successful offer deployment and market adoption.

Key Success Factors

• Good understanding of B2B marketing, offer management, and commercial strategy.
• Strong ability to interpret market, sales, installed-base, and business data and convert insights into actionable opportunities.
• Strong knowledge of Data Center solutions and portfolios, with a clear understanding of customer value propositions.
• Experience with digital services, IoT-enabled solutions, and recurring-revenue business models.
• Strong collaboration with sales and regional stakeholders for successful offer deployment.
• Strong understanding of pricing, profitability, and value-based commercial models.
• Ability to develop compelling customer propositions and sales enablement content.

Preferred candidate profile

• BE/B.Tech / MBA or equivalent qualification.
• 78 years of experience in Product Marketing, Offer Management, Service Marketing, Business Development, or Technical Sales.
• Experience in UPS, Cooling, Data Center Infrastructure, or related critical power and cooling solutions is preferred.
• Strong expertise in marketing, pricing, commercial strategy, and offer management.
• Experience in consultative selling and value-based pricing.
• Good understanding of regional market dynamics, customer requirements, and competitive trends.
• Experience working with global stakeholders and cross-functional teams.
• Strong communication, analytical, stakeholder-management, and commercial skills.