Officer/Senior Officer, Retail Marketing

We are looking for a commercially minded Retail Marketing professional to drive store business growth through retail activations, festive campaigns, new store marketing and customer experience initiatives.

Success in this role is measured not only by campaign execution, but also by the ability to identify opportunities that improve store traffic, conversion and customer engagement. Working closely with Store Operations, Merchandising Planning, Visual Merchandising and Marketing stakeholders, this role transforms business opportunities into impactful retail actions that directly support store performance.

This is an ideal role for someone who enjoys both business and marketing, and wants to develop expertise in retail business, customer experience and commercial decision-making through hands-on ownership of retail marketing projects from planning to execution and performance review.

Key Responsibilities:

Retail Marketing & Store Business Support

• Drive retail marketing initiatives that support store business performance and customer engagement
• Partner with Store Operations and Store Managers to identify opportunities that improve traffic, conversion and customer experience
• Conduct regular store visits and translate observations into actionable retail marketing recommendations
• Monitor store performance and evaluate the effectiveness of retail marketing activities

Festive Promotions & Retail Activations

• Lead retail activation and execution planning for selected festive campaigns and seasonal promotions
• Bring seasonal campaigns and product stories to life through impactful in-store experiences
• Develop activation ideas that increase product visibility, customer engagement and store performance
• Evaluate campaign effectiveness and recommend improvements for future activations.

New Store & Mall Marketing

• Plan and execute new store opening campaigns and launch activities
• Develop local marketing initiatives and mall partnership opportunities
• Build strong relationships with malls and external partners

Retail Communication & Operations

• Coordinate retail marketing materials, POSM and vendor execution to ensure quality and timely implementation
• Manage and coach a part-time team member, delegating routine administrative, logistics and coordination tasks
• Drive workflow improvements across Marketing, Store Operations and external vendors to improve efficiency and execution quality
• Ensure smooth communication and implementation of retail marketing initiatives across stores

Requirements

• Bachelor’s degree in Marketing, Business Administration or related disciplines
• 4-6 years of experience in Retail Marketing, Trade Marketing, Mall Marketing, Retail Operations Support or related fields
• Strong interest in retail business, customer experience and store operations
• Commercial mindset with the ability to connect marketing activities to customer behavior and business performance
• Strong project coordination and stakeholder management skills, with experience working across stores, operations and external partners
• Comfortable balancing both planning and hands-on execution responsibilities
• Experience working in Japanese companies, large-scale retail organizations, FMCG, beauty retail or other structured retail environments with close collaboration across Stores, Operations and Head Office functions is highly preferred
• Good command of English and Chinese; Mandarin is an advantage
• Candidates will less experience will be considered as Office