Offline Associate

• Concept and design offline activation ideas — community events, on-ground campaigns, and local partnerships — that build brand awareness and drive customer acquisition for our products
• Research and identify untapped offline opportunities and community touchpoints (local markets, motorcycle communities, RT/RW networks, local merchants) where the company can build presence
• Translate business and branch acquisition goals into creative, executable activation concepts — from big-picture ideas down to format, messaging, and audience targeting
• Develop activation briefs and playbooks, then direct and brief the field/execution team (branch staff, event-day staff, SPG/SPB, vendors) to bring the concept to life on the ground
• Oversee field execution remotely and on-site as needed — reviewing setup against the concept, giving direction/adjustments, and making sure the idea translates correctly in the field
• Evaluate activation performance (footfall, leads, conversion) post-event and use insights to keep refining future concepts and sharpen how the field team executes
• Stay on top of local community trends and grassroots marketing tactics to keep ideas fresh and relevant to our target customers

Requirements:

• Strong ideation and conceptual thinking — able to turn a business objective into a creative, on-ground activation idea
• Comfortable directing and managing a field/execution team, including hired SPG/SPB or event-day staff, to ensure concepts are executed as intended
• Experience or interest in community marketing, brand activation, or event concepting is a plus (background in financial services, grassroots marketing, or community-based brands is a huge plus)
• Highly organized and resourceful — able to think creatively and also give clear, actionable direction to a team
• Owns a laptop and is proficient in Microsoft Excel and creating presentations (to pitch concepts and brief teams)
• Strong communication and leadership skills — pitching ideas to internal stakeholders and directing field teams clearly
• Solid understanding of offline/community marketing tactics and local market dynamics
• A keen eye for what makes an activation concept stand out — audience insight, messaging, and experience design
• Willingness to do field visits/site checks to ensure execution matches the concept, even without owning full hands-on logistics