Offline Channel Manager

Company Description PT Solar Orchid Indonesia is a skincare company operating under the CusCus brand. The company focuses on increasing brand visibility, strengthening market positioning, optimizing product launches, and developing consistent brand communications across various marketing channels. This position is expected to play an active role in building a strong brand image that is relevant to consumer needs.

Job Description: Fully responsible for the development and expansion of the company's offline distribution channels in the Indonesian market by identifying business opportunities, opening new distribution channels, and building strategic partnerships with distributors, retailers, and other business partners. This position focuses on expanding market reach, improving access to offline resources and networks, analyzing market potential, and conducting cross-functional coordination to ensure the effective onboarding of new channels and contributing to business growth and the achievement of company targets.

Tanggung Jawab Pekerjaan Utama

1.     Offline Channel Development

• Develop market entry plans for new offline channels including retail chains, specialty stores, pharmacies, modern trade, distributors, wholesalers, and emerging retail formats.
• Build and execute channel expansion strategies to increase nationwide offline coverage.

2.     Market Opportunity Assessment

• Conduct market research to identify high-potential geographic areas, retail formats, and customer segments and recommend priority markets and channel investment plans based on data and commercial potential.

3.     Partnership & Resource Development

• Build relationships with distributors, retailers, channel partners, shopping malls, industry associations, and other strategic stakeholders to facilitate access to key offline resources required for market expansion

4.     Channel Onboarding & Implementation

• Coordinate cross-functional teams during new channel onboarding and ensure smooth implementation of new distribution partnerships.
• Support operational readiness, product listing, merchandising standards, and launch execution.

5.     Cross-Functional Collaboration

• Collaborate with Supply Chain, Marketing, Finance, and Operations to ensure successful channel expansion.
• Coordinate inventory planning and product availability for newly developed channels.

6.     Market Intelligence

• Continuously monitor competitor distribution networks and offline expansion activities.
• Collect market intelligence and provide recommendations for strategic adjustments.

7.     Project Management

• Lead offline channel development projects from opportunity identification through commercial launch and ensure projects are delivered on time and within budget.

Job Requirements

1.     Bachelor's Degree in Business Administration, Marketing, Management, Supply Chain, or related field.

2.     Minimum 3-5 years of experience in FMCG, Consumer Goods, Retail, or Distribution.

3.     Proven experience in Offline Channel Development, Business Development, or Commercial Expansion

4.     Demonstrated experience identifying and developing new business opportunities.

5.     Strong commercial acumen with the ability to evaluate market potential and investment feasibility.

6.     Experience building strategic partnerships and negotiating commercial agreements.

7.     Strong project management and execution skills.

8.     Excellent analytical and problem-solving abilities.

9.     Comfortable working with market data, business analysis, and financial evaluation.

10.  Excellent communication, presentation, and stakeholder management skills.

11.  Willing to travel frequently across Indonesia.