Offline Channel Operations

Offline Channel Operations

Responsibilities

1. KA Channel Daily Operations & Maintenance

• Responsible for the daily operations and sales management of the company’s brand across Indonesian offline KA channels, such as Watsons, Guardian, major supermarkets, etc.
• Build and maintain strong working relationships with channel Buyers, Category Managers, and Relationship Managers (RM) to secure strategic shelf space, product facings, and additional promotional/exposure resources.

2. Product, Inventory & Supply Chain Management

• Responsible for product selection, new product listing, inventory forecasting, and restocking monitoring to maintain a healthy in-stock rate and reasonable inventory turnover.
• Monitor sales data across each channel, regularly analyze product performance, and manage risks related to slow-moving products and potential out-of-stock situations.

3. Trade Marketing & Campaign Execution

• Develop and implement channel-specific promotional schemes, bundle packages, and gift mechanisms (Gimmick/GWP) in accordance with the brand’s annual strategy and channel marketing calendar.
• Coordinate with third-party agencies and external partners to ensure offline promotional materials (POSM/POP), marketing activities, and regular promotions are executed efficiently and on schedule.

4. Data Analysis

• Track and analyze channel sales data, ROI, and promotional effectiveness, and prepare monthly/quarterly channel operation reports.
• Quickly develop recovery plans for channels that fail to meet sales targets or experience declining traffic, such as increasing promotional intensity, adjusting gift strategies, or strengthening SPG/offline promotional support.

5. Cross-Department & Cross-Cultural Collaboration

• Work closely with Supply Chain, Marketing, the China team, and the local Indonesian team to ensure smooth product supply, marketing policy implementation, and financial settlement processes.

Requirements

• Minimum Bachelor’s degree with 2–5 years of experience in offline retail, KA management, or brand Trade Marketing.
• Experience managing beauty, mother & baby, or major supermarket chain brands in Indonesia is preferred.
• Strong understanding of listing procedures, product registration, payment terms, and promotional practices within Indonesia’s offline KA channels, with a solid understanding of how to drive channel sales.
• Strong data sensitivity and ability to conduct sales breakdown analysis, inventory forecasting, and ROI calculations.
• Strong communication, negotiation, and coordination skills, with the ability to work effectively with channel Buyers and external agencies.
• Able to adapt to a fast-paced, data-driven, and dynamic working environment, with strong resilience under pressure and execution capability.
• Proficient in English for daily business communication, both spoken and written. Mandarin proficiency or previous experience working with Chinese companies/teams is an advantage.