Offline marketing

1. Event Planning & Execution

2. Lead end-to-end planning and execution of customer events, broker meets, channel partner activations—both on-site and at premium hotel venues.

3. Drive event concepts, budgeting, vendor coordination, logistics, and on-ground execution for high-impact, conversion-focused experiences.

4. ATL & BTL Media Planning & Buying

5. Create and manage media plans across hoardings, print, magazines, cinema, radio, outdoor formats, and tactical BTL placements.

6. Own rate negotiations, media buying, monitoring, and performance tracking to ensure maximum ROI.

7. Marketing Collaterals, Printing & Production

8. Oversee design, production, and quality control of brochures, leaflets, standees, AVs, and all offline marketing materials.

9. Manage printing vendors, timelines, and cost efficiency without compromising premium output.

10. Site Office & Experience Centre Setup

11. Plan and execute brand-aligned site offices, sales galleries, experience centres, and sample flat setups—including layout, look & feel, signage, and customer journey mapping.

12. Coordinate closely with design, projects, and vendors for seamless, high-quality execution.

13. Signage Planning & Deployment

14. Lead planning, design coordination, and installation of on-site and city-level signages, directional boards, project branding elements, and hoardings.

15. Vendor & Budget Management

16. Manage agencies and vendor partners across events, OOH, print, and production.

17. Own budgeting, cost control, and timely delivery across all offline marketing initiatives.

18. Cross-Functional Collaboration

19. Work closely with Brand, Projects, Design & Finance to ensure quick TAT and cohesive brand and customer experience.

20. Reporting & MIS

21. Track performance of offline campaigns, event effectiveness, media ROI, and report insights with recommendations.

Mandatory requirement -

1. 8–10 years of hands-on offline marketing experience in real estate or allied industries.
2. Strong experience in event planning, ATL/BTL media planning & buying, and production/vendor management.
3. Proven track record of setting up site offices, sales galleries, and event environments.
4. Excellent negotiation, project management, and budgeting skills.
5. Ability to work in fast-paced environments with tight timelines.
6. Strong aesthetic sense and understanding of luxury real estate customer experience (added advantage).