Offline Marketing Executive

We are seeking a dynamic and result-oriented Offline Marketing Executive to join our marketing team in Thane. In this role, you will be responsible for driving brand visibility through end-to-end planning and execution of traditional marketing campaigns. The ideal candidate has hands-on experience managing events, handling vendor ecosystems, and executing both Above-the-Line (ATL) and Below-the-Line (BTL) initiatives. If you are a proactive marketer who thrives on field execution, vendor coordination, and supporting sales growth, we want to hear from you.

Role & responsibilities

• Campaign Execution: Plan and execute comprehensive ATL & BTL marketing activities, including print media, outdoor advertising (OOH), retail branding, and local promotional campaigns.
• Event & Exhibition Management: Manage and coordinate corporate exhibitions, trade shows, events, and product displays from initial conceptualisation through to final ground execution.
• Vendor & Agency Management: Liaison and coordinate with external vendors, agencies, printers, fabricators, and partners to ensure high-quality and timely execution of marketing projects.
• Collateral & POSM Management: Handle the design brief, production, and distribution of branding and promotional materials such as brochures, catalogues, standees, banners, danglers, and Point of Sale Materials (POSM).
• Sales Team Alignment: Collaborate closely with the internal sales teams to understand specific market requirements and deploy targeted promotional activities to boost sales.
• Budgeting & Reporting: Track marketing budgets, evaluate vendor quotations, process invoices, monitor campaign execution, and prepare structured reports on activities, expenses, and ROI outcomes.
• Market Visits: Conduct regular market and field visits to audit brand visibility, assess competitor activity, and support localized promotional strategies across different locations.

Preferred candidate profile

• Experience: 2 - 5 years of proven experience in offline marketing, ideally within the FMCG, Building Materials, or any Manufacturing sector.
• Education: Bachelors degree in Marketing, Business Administration, Communications, or a related field (MBA in Marketing is a plus).
• Technical Knowledge: Strong understanding of printing processes, fabrication materials, and POSM design fundamentals.
• Competencies: Strong negotiation skills, excellent vendor management capabilities, and comfortable with data tracking (invoices, budgets, and reporting metrics)