On-Trade Activation Specialist

Job Summary

Responsible for executing brand activations, promotional activities, and marketing initiatives in bars, restaurants, hotels, clubs, and other on-trade establishments to increase brand visibility, consumer engagement, and product sales.

Key Responsibilities

1. Execute on-trade brand activations, promotional campaigns, and marketing programs in bars, restaurants, hotels, clubs, and other assigned establishments.
2. Build and maintain strong relationships with bar owners, managers, bartenders, and other key establishment personnel.
3. Promote the company’s wine and spirits portfolio through product presentations, tasting activities, cocktail promotions, and other approved brand initiatives.
4. Ensure proper implementation of brand visibility materials, point-of-sale displays, promotional assets, and other marketing collaterals.
5. Coordinate with the Sales and Marketing teams to align activation activities with brand strategies and sales objectives.
6. Monitor competitor activities, market trends, consumer preferences, and promotional opportunities within assigned accounts.
7. Gather feedback from establishments and consumers to identify opportunities for improving brand awareness and sales performance.
8. Prepare activity reports, document activation results, and monitor the effectiveness of promotional campaigns.
9. Ensure that all activation activities comply with company policies, approved marketing guidelines, and applicable laws and regulations.
10. Perform other related duties as may be assigned by the immediate supervisor.

Qualifications

• College graduate in Marketing, Business Administration, Hospitality Management, or a related field.
• Preferably with experience in brand activation, bartending, field marketing, sales promotion, or the food and beverage industry.
• Experience or familiarity with bars, restaurants, hotels, and the wine and spirits industry is an advantage.
• Good communication, interpersonal, and presentation skills.
• Strong customer service and relationship-building abilities.
• Creative, proactive, and results-oriented, with the ability to execute promotional activities effectively.
• Willing to conduct fieldwork and travel to assigned establishments.
• Flexible to work during evenings, weekends, and holidays when required by activation schedules.
• Able to prepare activity reports and coordinate effectively with internal teams.