ON-TRADE EXECUTIVE

ON-TRADE EXECUTIVE

Location: Lagos

Salary: Open

Experience: 2–5 Years

JOB SUMMARY

We are looking for an experienced On-Trade Sales Executive with proven experience growing Drinks/Alcoholic Beverage brands across bars, clubs, hotels, restaurants and other consumption outlets.

KEY RESPONSIBILITIES

• Develop and grow wine, champagne, spirits and beverage brands within On-Trade outlets.
• Identify, recruit and retain bars, clubs, hotels, restaurants, lounges and similar accounts.
• Build strong relationships with owners, managers, procurement teams and key decision-makers.
• Drive product listing, visibility, sales and brand activation within assigned outlets.
• Develop strategies to acquire new accounts and increase sales from existing customers.
• Conduct regular outlet visits, negotiations, follow-ups and account management.
• Monitor competitor brands, pricing, promotions and market activities.
• Achieve agreed sales, distribution and brand-growth targets.
• Be available for evening/night and weekend activities when required.

REQUIREMENTS

• 2–5 years’ proven On-Trade/HORECA sales experience.
• MANDATORY: Experience selling/growing Drinks, Wine, Champagne, Spirits or similar beverage brands.
• Existing relationships with bars, clubs, hotels, restaurants and lounges is highly desirable.
• Proven ability to recruit, develop and retain On-Trade customers.
• Strong negotiation, communication and relationship-management skills.
• Good knowledge of the Lagos On-Trade market.
• Must be comfortable working outside normal daytime hours, including evenings and weekends.

NON-NEGOTIABLE: Candidates must have direct On-Trade experience with drinks/beverage brands. Candidates with only general FMCG, supermarket, retail or traditional trade experience will not be suitable.

Pay: ₦250,000.00 - ₦300,000.00 per month

Work Location: In person