On trade Sales executive

About the role

Singapore Straits Wine Company Pte Ltd is seeking an On Trade Sales Executive to join our dynamic sales team. This is a full-time position based in the Central Region. As an On Trade Sales Executive, you will be responsible for driving sales and building strong relationships with on-trade establishments such as bars, restaurants, hotels, and lounges. This role is pivotal to our business growth strategy, as you will be the key liaison between our wine portfolio and hospitality venues, ensuring our products are prominently featured and effectively promoted within the on-trade channel.

Key responsibilities

• Identify, approach and secure new on-trade accounts within your assigned territory in the Central Region
• Build and maintain strong, long-term relationships with bar managers, sommelier staff, and decision-makers at hospitality establishments
• Present wine products and sales propositions to on-trade venues, demonstrating product knowledge and understanding of their customer demographics
• Negotiate commercial terms, pricing and promotional agreements with prospective and existing clients
• Achieve and exceed monthly and quarterly sales targets for on-trade channels
• Conduct product training and tastings for bar staff and hospitality teams to enhance product knowledge and sales capability
• Monitor competitor activity and market trends within the on-trade segment
• Prepare and submit regular sales reports, account plans and pipeline forecasts
• Represent Singapore Straits Wine Company Pte Ltd at industry events, trade shows and networking functions
• Collaborate with internal teams including marketing and logistics to ensure excellent customer service delivery

What we're looking for

• Proven track record in on-trade sales, preferably within the wine, spirits or beverage distribution industry
• Strong understanding of the on-trade hospitality sector, including bar operations and venue management
• Excellent sales acumen with demonstrated ability to close deals and exceed sales targets
• Strong communication and interpersonal skills with the ability to build rapport quickly
• Product knowledge of wine or beverages, with a genuine passion for the industry
• Ability to work independently and manage a sales territory effectively
• Proficiency in using CRM systems and sales reporting tools
• Valid driving licence and willingness to travel within the Central Region
• Fluency in English; additional languages such as Mandarin or other Asian languages are advantageous
• Resilience, determination and a positive attitude towards challenges and objections

What we offer

At Singapore Straits Wine Company Pte Ltd, we value our employees and offer a competitive compensation package including a base salary, performance-based commission and bonuses. We provide opportunities for professional development and career progression within a growing wine and beverages business. You will have access to product training programmes that deepen your expertise in our portfolio. We foster a collaborative and supportive work environment where your contributions are recognised and rewarded. We also offer flexible working arrangements where appropriate and encourage a healthy work-life balance. Additionally, you will benefit from staff discounts on our wine and beverage selections.

About us

Singapore Straits Wine Company Pte Ltd is a leading wine and beverage distributor in Singapore, specialising in premium wine selections sourced from renowned vineyards across the world. We are committed to delivering exceptional products and outstanding service to our on-trade and off-trade customers. With a deep passion for wine culture and hospitality, we partner with bars, restaurants, hotels and specialty retailers to bring curated wine experiences to consumers. Our company is built on integrity, quality and a genuine love for the beverage industry. We pride ourselves on our knowledgeable team, extensive product range and dedication to supporting our clients' success in the competitive hospitality landscape.

Apply now

If you are an ambitious and driven sales professional with a passion for wine and on-trade sales, we would like to hear from you. Please submit your CV, a cover letter detailing your relevant experience, and any references to Singapore Straits Wine Company Pte Ltd. We look forward to welcoming a talented individual to our team.