Online Ads Specialist

About the role

We are looking for an experienced Online Ads Specialist to lead paid digital advertising campaigns and help expand the Independent Center's national reach. You will be responsible for planning, launching, testing, and optimizing high-impact advertising campaigns across Meta, Google, YouTube, X (Twitter), and programmatic platforms. The role will focus on driving newsletter growth, voter engagement, and public awareness.

Key responsibilities

• Build and execute end-to-end paid digital advertising campaigns targeting key independent voter segments nationwide.
• Manage campaigns across Meta Ads, Google Ads, YouTube, X (Twitter) Ads, and programmatic platforms.
• Monitor campaign performance and key metrics including CPA, CTR, CPL, and ROAS.
• Conduct continuous A/B testing across creatives, ad copy, landing pages, and audience targeting.
• Identify opportunities to improve campaign efficiency and scale high-performing campaigns.
• Manage and optimize digital advertising budgets.
• Reallocate spend toward the highest-performing channels, audiences, and messaging.
• Work closely with content creators and designers to develop compelling ad formats, including short-form videos, graphics, and interactive ad units.
• Ensure accurate conversion tracking, UTM structures, and pixel implementation.
• Monitor adherence to platform policies related to issue advocacy and political advertising.

About you

• 3+ years of hands-on experience managing digital advertising campaigns.
• Proven experience managing digital advertising budgets of $50,000+ per month.
• Strong hands-on experience with Meta Ads Manager, Google Ads (including Search and YouTube), and X (Twitter) Ads.
• Proven experience scaling list-building, petition, or donor campaigns efficiently.
• Expert understanding of audience segmentation, lookalike modeling, retargeting strategies, A/B testing, and campaign performance analysis.
• Strong working knowledge of GA4, Google Tag Manager, and landing page optimization tools.
• Strong understanding of conversion tracking and UTM structuring.
• Highly analytical and data-driven.
• Comfortable working in a fast-paced environment where advertising budgets and strategies may shift quickly.