Online Demand Generation Manager

Plan and execute online Demand Generation strategies, integrating digital marketing campaign, content planning, KOL partnerships, and media/brand activities to increase brand awareness, generate leads, and improve conversion. This role requires online strategic planning, strong cross-functional communication skills, project execution, and vendor/KOL management capabilities.

Job Responsibilities

• Plan and execute Online Demand Generation strategies and annual/quarterly plans aligned with business goals to drive leads, conversion, and ROI
• Lead digital marketing and integrated marketing communications projects across paid, owned, and earned media
• Own digital content strategy and copywriting creation or review; communicate with HQ and APAC markets to ensure message consistency and localized, conversion-oriented content
• Manage influencer partnerships: new influencer development, outreach , optimize collaboration and develop long-term partnership strategies
• Support media activities: media relations and risk management, online event visibility, and brand communications
• Manage media agencies and related vendors (Retail / Content Production), including briefs, budget, timeline, deliverable quality, and performance review
• Own and optimize Tesla Taiwan official platforms, including official website data analysis and performance reporting
• Plan and coordinate Online-to-Offline (O2O) activities and related digital exposure to connect online traffic with offline store traffic and events
• Communicate and collaborate across countries and functions; independently drive complex projects
• Track KPIs (e.g., reach, engagement, leads, CPL, conversion rate, brand awareness), regularly provide insights and optimization recommendations, and improve budget efficiency Requirements- Minimum 5+ years of experience in digital marketing, Demand Generation, content marketing, or integrated marketing; strategic planning and project ownership experience preferred
• Bachelor’s or Master’s degree in Business Administration, Marketing, Communication, or a related field, with proven results
• Fluent in Mandarin and English, with strong bilingual copywriting ability
• Agency management experience required; O2O event coordination experience preferred
• Passionate about using AI tools and creative content development
• Strong strategic thinking and analytical skills; able to efficiently and independently handle cross-functional and cross-market issues, and collaborate with teams across countries
• Highly organized with strong project execution skills; able to manage multiple projects while meeting deadlines
• Result-driven, hands-on, and positive; able to drive outcomes in a fast-paced, high-pressure, deadline-oriented environment
• Strong negotiation skills with asset/budget management experience; strong in strategic planning and execution
• Proficient in MS Office and iOS; Photoshop, Illustrator, and Figma experience preferred
• Valid driver’s license with car driving experience