Online Marketing Executive

Job Title:Online Marketing Executive

Experience Required: 1–3 Years

Industry: Cable / Manufacturing Industry

Department: Sales & Marketing

Employment Type: Full-Time

Job Summary

We are looking for a result-oriented Online Marketing Executive with 1–3 years of experience in B2B digital marketing, preferably in the cable or manufacturing industry. The candidate will be responsible for managing online business portals, generating quality B2B leads, improving website visibility through SEO, and running Google Ads campaigns to support business growth and increase sales opportunities.

Key Responsibilities

• Manage and optimize company profiles on India MART and Trade India to generate quality business leads.

• Plan and execute B2B digital marketing strategies to promote the company's products and services.

• Generate qualified leads through online platforms, search engines, and digital marketing campaigns.

• Handle **Google Ads campaigns**, including keyword research, campaign setup, budget monitoring, and performance optimization.

• Implement SEO strategies to improve website rankings, organic traffic, and online visibility.

• Conduct keyword research related to cable products, electrical products, and manufacturing solutions.

• Monitor online inquiries and coordinate with the sales team for timely lead follow-ups.

• Maintain lead databases, track inquiries, and prepare regular reports on lead generation and conversion.

• Analyze campaign performance, cost per lead (CPL), website traffic, and advertising results.

• Research competitors, industry trends, and new digital marketing opportunities in the B2B manufacturing sector.

• Update product listings, descriptions, images, and specifications across online business portals.

• Coordinate with the sales team to improve lead quality and support business development activities.

Required Skills & Qualifications

• Graduate in Marketing, Business Administration, or a related field.

• 1–3 years of experience in online marketing or B2B digital marketing.

• Practical knowledge of **IndiaMART, TradeIndia, SEO, Google Ads, and lead generation**.

• Experience in B2B marketing, preferably in the cable, electrical, industrial, or manufacturing industry.

• Understanding of keyword research, on-page SEO, and off-page SEO.

• Knowledge of Google Analytics and Google Search Console will be an advantage.

• Good communication, analytical, and follow-up skills.

• Proficiency in MS Excel for lead tracking, reporting, and data management.

• Ability to generate relevant business inquiries and improve lead conversion opportunities.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person