Operation Manager/ Store Manager

About the role

We are looking for a commercially minded, hands-on Retail, E-Commerce & Growth Manager to lead the day-to-day performance and continued growth of our premium health and supplement brand. This is a high-impact leadership role for someone who can connect outstanding in-store experiences with strong online execution, disciplined commercial management, and effective local marketing.

Based at our store, you will oversee our retail operation and e-commerce performance while leading the marketing team to build brand awareness, customer loyalty and sales across channels. You will be equally comfortable supporting customers on the shop floor, reviewing online sales performance, developing campaign priorities, and coaching a team to deliver excellent outcomes.

Key responsibilities

• Lead the day-to-day retail operation, ensuring every customer interaction reflects our brand standards, product expertise and commitment to quality.
• Drive retail sales and deliver a consistently high standard of customer service, while ensuring the store is presented and operated in line with company standards.
• Provide hands-on store and customer-service support when required. This is a practical, roll-up-your-sleeves leadership role.
• Oversee e-commerce performance, including online merchandising, product availability, order fulfilment coordination, customer enquiries and post-purchase experience.
• Monitor retail and online sales, conversion, average transaction value, repeat purchase, customer feedback and other key performance indicators; use insight to identify growth opportunities and operational improvements.
• Manage the store P&L and contribute to broader channel profitability, including sales, gross margin, cost of goods, labour, promotional spend and discretionary expenditure.
• Recruit, train, mentor and roster retail and customer-service team members, building a knowledgeable, accountable and motivated team.
• Lead and develop the marketing team, setting clear priorities for campaign delivery, content, customer acquisition, retention, local activations and performance reporting.
• Work closely with the marketing team to plan and execute integrated retail and e-commerce campaigns that build brand awareness and generate measurable sales.
• Plan and implement visual merchandising, product displays, bundles and promotional activity that strengthen the brand, maximise product presentation and improve conversion both in-store and online.

About you

• Demonstrated experience managing a retail store, e-commerce operation, or a comparable customer-facing business, with a strong track record in sales, operations and service.

• Experience in health, wellness, supplements, premium food, beauty or another consumer-product category will be highly regarded.

• Proven people-leadership capability, including recruiting, coaching, performance management and creating a positive, results-focused team culture.

• Strong financial literacy, including confidence managing a store P&L, sales targets, labour budgets, inventory costs and promotional expenditure.

• Solid understanding of retail sales, e-commerce trading, inventory management, visual merchandising, customer experience and performance reporting.

• A practical, solutions-focused approach, with the ability to remain calm, make sound decisions and solve problems under pressure.

• Excellent written and verbal communication skills, with the ability to engage effectively with staff, customers, suppliers and senior stakeholders.

• Comfort working with sales data, online performance dashboards and customer insights to make commercially informed decisions.

• A genuine interest in wellness and supplements, together with the ability to communicate product information responsibly and clearly.

• Lived experience in Hong Kong/ China, or demonstrated experience working with Hong Kong/ China, will be highly regarded

• Cantonese and/or Mandarin language capability will also be highly regarded

About us

You will join a genuinely distinctive and growing premium health and supplement brand with a loyal customer following. This is a visible and autonomous leadership role in which your work will directly shape retail execution, e-commerce growth, marketing performance and the next phase of our business.

You will take ownership of a high-foot-traffic Brisbane retail location while helping build an increasingly connected omnichannel customer experience. You will also work with a passionate, close-knit team that takes quality seriously and enjoys building something meaningful together.