Operation Marketing Executive

Operation Marketing Executive（市场运营专员）

岗位职责 Responsibilities

1. 负责公司各社交媒体平台的日常运营，包括 Facebook、TikTok、Instagram 及小红书（XHS）。
   Manage and maintain the company's social media platforms, including Facebook, TikTok, Instagram, and Xiaohongshu (XHS).
2. 根据公司品牌定位及营销目标，策划并执行线上营销活动及内容推广计划。
   Plan and execute online marketing campaigns and content strategies aligned with the company's branding and marketing objectives.
3. 负责短视频拍摄、剪辑、后期制作及发布，提高品牌曝光率及用户互动率。
   Produce, edit, and publish short-form videos to enhance brand awareness and audience engagement.
4. 独立完成产品宣传、活动花絮、品牌推广等内容的创意策划与制作。
   Independently develop creative concepts and produce promotional content for products, events, and brand campaigns.
5. 撰写及优化社交媒体文案，确保内容符合品牌形象及市场需求。
   Create and optimize social media copywriting to ensure consistency with brand identity and market trends.
6. 跟进社交媒体数据表现，包括浏览量、互动率、粉丝增长等，并定期提交分析报告。
   Monitor social media performance metrics, including reach, engagement, and follower growth, and prepare regular performance reports.
7. 收集市场动态、竞品信息及行业趋势，为营销策略提供建议。
   Conduct market research, monitor competitors, and identify industry trends to support marketing strategy development.
8. 与销售、电商及其他部门配合，支持品牌推广及营销活动落地执行。
   Collaborate with sales, e-commerce, and other departments to support marketing initiatives and campaign execution.
9. 维护及管理公司媒体素材库，包括图片、视频及宣传资料。
   Maintain and organize the company's media asset library, including photos, videos, and promotional materials.
10. 完成上级安排的其他相关工作。
    Perform other duties and projects as assigned by management.

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任职要求 Requirements

1. 大专或以上学历，市场营销、传媒、广告、商务管理或相关专业优先。
   Diploma or Bachelor's Degree in Marketing, Mass Communication, Advertising, Business Administration, or related fields.
2. 具备 1-3 年市场营销、社交媒体运营或内容创作相关经验。
   Minimum 1-3 years of experience in marketing, social media management, or content creation.
3. 熟悉 Facebook、TikTok、Instagram、小红书等社交媒体平台运营规则及推广方式。
   Strong understanding of social media platforms, including Facebook, TikTok, Instagram, and Xiaohongshu.
4. 熟练使用视频剪辑软件，如 CapCut、Premiere Pro、Final Cut Pro 或相关工具。
   Proficient in video editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar tools.
5. 具备良好的文案撰写能力及内容策划能力。
   Excellent copywriting and content planning skills.
6. 具备基本摄影及短视频拍摄技巧，能够独立完成内容制作。
   Basic photography and videography skills with the ability to create content independently.
7. 具备数据分析能力，能够根据数据优化营销表现。
   Ability to analyze campaign performance data and optimize marketing activities accordingly.
8. 具备良好的沟通能力、团队合作精神及执行力。
   Strong communication, teamwork, and execution skills.
9. 能适应外出拍摄、活动支援及偶尔周末工作安排。
   Willing to travel for content shooting, support events, and work on weekends when required.
10. 能以中文及英文进行沟通者优先考虑。
    Proficiency in both Mandarin and English will be an added advantage.