Opportunity For Web Analytics - Omnicom Global Solutions

Overview

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicoms branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Lets build whats next.

Job Overview:

We are seeking a highly skilled and detail-oriented Web Analytics and Tagging Expert to join our dynamic team. As a vital member of our Martech team, you will be responsible for implementing, managing, and optimizing web analytics solutions tailored primarily to GA4 (Google Analytics 4. Proficiency in Google Tag Manager (GTM) is a must-have requirement for this role. You will play a critical role in gathering actionable insights, improving user experience, and driving key business decisions through data-driven strategies. Experience in implementing Consent Management Platforms (CMPs) such as OneTrust, Cookiebot, or similar solutions is required. Working knowledge in Conversion Rate Optimization (CRO) and A/B testing is a plus.

Responsibilities:

Analytics Implementation:

• Deploy and manage robust web analytics platforms such as Google Analytics, with a specialized focus on delivering end-to-end implementations.
• Translate business requirements into structured Solution Design Documents (SDRs), outlining tracking frameworks, event schemas, and implementation approaches for scalable analytics deployment.
• Craft and deploy precision-driven tracking codes, tags, and scripts to capture user interactions and behaviors across all digital assets.
• Ensure meticulous data collection, configuration, and tagging strategies to monitor key performance indicators (KPIs), conversion events, and user journeys effectively.
• Collaborate with cross-functional teams to ensure alignment between analytics implementation, data quality standards, and evolving measurement requirements across platforms.

Tag Management & CMP:

• Manage tag management systems (TMS) like Google Tag Manager (GTM), streamlining the deployment and management of marketing and analytics tags.
• Establish and enforce tagging governance frameworks, including privacy-compliant implementations, structured tagging plans, and adherence to data collection standards across all digital properties.
• Develop and implement custom solutions within tag management systems, including writing and optimizing JavaScript for advanced tracking use cases and data layer integrations
• Integrate and align tagging frameworks with consent management platforms like OneTrust, Cookiebot etc., ensuring compliant data collection and controlled tag firing based on user consent preferences.
• Working knowledge of other tag management platforms is a plus, enabling adaptability across diverse Martech ecosystems.
• Perform end to end implementation of cookie banners on the site and generating consent reports

Data Analysis and Reporting:

• Develop and manage scalable reporting frameworks within Google Analytics 4, aligning event-based data models with business objectives and reporting requirements.
• Conduct in-depth analysis of website traffic patterns, user behaviour, and conversion funnels to identify drop-offs and uncover optimization opportunities across the customer journey.
• Design, build, and maintain dashboards and reports using BI tools such as Looker Studio and other visualization platforms, enabling clear visibility into key performance metrics and trends.
• Perform ad-hoc analyses and deep dives using multiple data sources to address specific business questions and support strategic initiatives.
• Translate complex datasets into concise, actionable insights for stakeholders, driving informed decision-making and performance improvements.
• Monitor and evaluate performance trends across channels and user segments, contributing to continuous measurement refinement and reporting efficiency.

Optimization and Experimentation:

• Collaborate cross-functionally with marketing, product, and UX/UI teams to execute A/B tests, multivariate tests, and optimization experiments.
• Define test hypotheses, success criteria, and measurement frameworks, ensuring accurate tracking and reliable experiment outcomes.
• Leverage insights from analytics platforms such as Google Analytics 4 to support experimentation strategies and continuous improvement initiatives.
• Develop and maintain reporting frameworks for experimentation, tracking test performance, impact on key metrics, and overall contribution to conversion and business goals.
• Communicate test results and insights to stakeholders through structured reporting and dashboards, enabling data-driven decision-making and prioritization of optimization initiatives.

Qualifications:

• Bachelors degree in computer science, Information Technology, Marketing, or related field.
• Proven track record of 3-6 years in web analytics implementation, tag management, and data analysis within digital marketing or e-commerce realms.
• Proficiency in Google Analytics with hands-on implementation experience.
• Strong command of tag management systems (Google Tag Manager) and adeptness in web technologies (HTML, JavaScript, CSS).

Shift Timing: 12pm to 9PM

Location: Bengaluru/Hyderabad/Gurugram/Pune

Work Model: Hybrid (3days work from office)