Organic Growth

Who you are

• A proven track record of growing qualified organic traffic and visibility through content strategy and creation
• A demonstrated point of view on modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery
• Experience creating technical content across multiple platforms and channels (YouTube, social, review sites, etc)
• Strong technical AEO/SEO fundamentals: site architecture, crawlability and indexation (including access for AI crawlers), structured data and schema markup, Core Web Vitals, and content formatting
• Analytical mindset and comfortable pulling reports, diagnosing performance shifts, and quantifying opportunities
• Hands-on experience using AEO/SEO tools such as Conductor and Profound to drive strategy
• Hands-on experience managing an agency relationship

What the job involves

• We're looking for a strategic, results-oriented organic growth lead to drive our acquisition strategy across traditional search engines and emerging AI/LLM platforms
• You'll directly shape the vision, strategy, and operating model responsible for driving measurable growth in organic visibility, discoverability, and pipeline through content creation across owned and earned channels
• You’ll partner closely with creative, product marketing, web, PR, and brand teams to identify content gaps and build plans, establish investment priorities, and ensure we're positioned to win across an increasingly complex discovery ecosystem
• Success in this role requires balancing long-term strategic thinking with a willingness to dive deep into execution
• You'll establish our long-term strategy and priorities while remaining closely connected to the work — creating and reviewing content, measuring and evaluating performance, and continuously refining how we show up across owned and earned channels
• Own our content-led AEO/SEO strategy, defining the prompts, topics, formats, and ecosystems that drive measurable growth in traffic, visibility, and pipeline
• Identify and prioritize high-impact content opportunities across product areas, influencing cross-functional teams to bring that content to life
• Map and optimize our presence across the full ecosystem of LLM-ingested content, including YouTube, Reddit, and review sites, to improve AI-driven discoverability
• Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
• Own technical execution — site architecture, crawlability, structured data, and page performance — partnering with web development teams to ensure content is effectively surfaced, indexed, and performant
• Build net new and repurposed content workflows, leveraging AI tools to accelerate scale and time to production
• Lead the relationship with our agency, setting the brief, holding the work to a high bar, and course-correcting as the search landscape shifts
• Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities
• Track and report on organic performance (both SEO and AEO), translating traffic, visibility, and pipeline data into a clear narrative for leadership