OTA Sales Manager 渠道销售经理

该职位来源于猎聘 职责描述: Scope of Job:

As a Sales Manager in Trade Sales, Travel Trade Sales, you will focus on in-depth account management of future contracted travel trade partners and drive sustainable sales revenue as an in-house salesperson which includes but not limited to OTAs. This position is responsible for facilitating potential trade partners business cooperation process running-in, implementation, marketing/sales promotion plan development and execution. Pull and push the business goal. Main Responsibilities

• Manage and grow OTA sales channels, with a primary focus on Ctrip and other major platforms such as Qunar and Tongcheng, ensuring achievement of ticketing and hotel revenue targets.
• Develop and execute channel sales and marketing plans to drive revenue growth, market share expansion, and channel performance.
• Build and maintain strong relationships with OTA partners, negotiating marketing resources, promotional opportunities, and strategic collaborations.
• Plan, launch, and optimize OTA products, including admission tickets, hotel packages, vacation bundles, and seasonal promotions.
• Lead OTA marketing campaigns and paid media initiatives, monitor campaign effectiveness, and optimize ROI through data analysis.
• Coordinate joint marketing activities with OTA partners and internal teams to maximize brand visibility, traffic, and conversions.
• Manage the end-to-end process of new product launches, including pricing, inventory, content, system testing, and internal approvals.
• Support OTA partner training and ensure consistent execution of sales and marketing strategies across channels.
• Monitor market trends, competitor activities, and customer insights to identify new business opportunities and distribution partnerships.
• Collaborate closely with cross-functional teams including Operations, Revenue Management, Marketing, Finance, and Legal to deliver business objectives.
• Prepare regular sales and performance reports, providing insights and recommendations to improve channel effectiveness and commercial results.
• Perform other sales and channel development duties as assigned. Health & Safety You are responsible for implementing LLSHR’s HSS Policy, management system and related standards. Within the area of management responsibility, you must:
• Show clear leadership and commitment to HSS; this includes setting a good personal example.
• Develop plans that are consistent with the HSS strategy to carry out risk assessments and meet relevant standards, legal requirements and LLSHR’s HSS targets and objectives.
• Take the necessary practical steps to implement the HSS management system, including:

Providing suitable resources and training Defining specific roles and responsibilities Explaining HSS issues effectively Establishing operational controls Managing contractors effectively

Organising emergency response arrangements -Implement measures to monitor HSS performance and, where necessary, take corrective action. This includes audits, performance monitoring, and reporting / investigating incidents.

• Ensure that HSS decisions are consistent with LLSHR’s HSS Policy.
• Consider HSS issues in business decisions and explain their importance.
• Support promotional campaigns and educational plans.
• Recognise and reward employees who show positive HSS behaviour and achieve HSS objectives.
• Discuss HSS issues regularly.
• Encourage employees to suggest measures to improve HSS performance, and follow these up.
• Ensure that employees who blatantly or repeatedly violate HSS standards, procedures and rules are disciplined appropriately.
• Challenge unsafe conditions or actions and work with those involved to agree the necessary safety improvements.
• Provide ready access to skilled HSS professionals and / or accurate HSS advice. 任职资格: Job Requirements -Bachelor's degree or above. -Minimum 5 years of hands-on experience in OTA channel sales and channel operations within the tourism, hospitality, or attractions industry. -Experience managing full OTA channel operations for theme parks, resorts, or hotels is highly preferred. -Strong understanding of major OTA platforms such as Ctrip, Tongcheng, and Qunar, including platform operating mechanisms, traffic acquisition logic, and paid marketing systems. -Proven experience in OTA marketing and paid media management, with the ability to independently plan and execute channel marketing campaigns. -Familiarity with campaign performance analysis, ROI measurement, and marketing KPI evaluation frameworks. -Experience in online channel promotion planning, creative asset review, and successful delivery of joint marketing campaigns is preferred. -Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook. -Strong verbal and written communication skills in both Chinese and English are preferred. -Passionate, proactive, and capable of executing business plans effectively within established timelines. -Strong team player with a high level of professionalism and commitment. -Demonstrates strong self-motivation, initiative, and continuous learning capability.