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OT渠道规划TL

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Onsite

OT渠道规划TL

康师傅饮品投资(中国)有限公司

OT渠道规划TL

2 months ago

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Important information


Contract type:

Permanent

Location:

Shanghai, China

Work mode:

Onsite

Published on:

7 September 2026

What they need


该职位来源于猎聘 渠道策略与生意规划: 制定全国OT(MT)年度渠道发展及营销策略规划,负责该渠道营销预算编列及规划管理 渠道发展管理: 负责OT通路发展管理,推进渠道核心发展目标健康增长,寻找渠道机会点与增长源; 推进JBP与大客户共创管理。 渠道营销管理: 推进品类管理/生动化/促销机制的执行与机制优化管理,协同NOT制定档期促销活动专案,推进专案落地与执行; 资源优化与协同赋能:提升渠道营销活动精准度与费用有效性,协同销售、品牌等团队开展跨部门合作项目; 数据运营及行业洞察:搭建数据监控体系,驱动营销效率优化;挖掘新兴营销模式与商业机会,为公司战略提供关键输入。

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