Outbound Lead Development Representative – National

About Duratuf

We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai

Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.

We're on our way to 10,000 protected workplaces by 2035

About the Role

• Demand generation engine of our national outbound motion, with India as your market
• Research target companies in our focus industries and develop interest into sales-ready opportunities
• Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar
• Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority
• Fully digital and desk-based, with no field visits

Research and Target

• Identify and research target companies in India against the defined ideal customer profile (ICP)
• Build and maintain target account lists
• Map the decision-makers and buying committee in each account

Enrich and Maintain Data

• Source and validate contact information using approved tools
• Keep every prospect record in CRM accurate, complete and up to date

Pitch and Develop

• Reach out by email, LinkedIn, phone and WhatsApp (where applicable)
• Personalise every message and follow the defined sequences and cadences
• Open real conversations with plant, EHS, safety and procurement buyers

Qualify MQL to SQL

• Run a structured qualification against the criteria set by management and Sales
• Capture buying signals and make an honest qualify or reject call on every lead
• Understand each account's scope and potential

Fix the Meeting

• Secure a genuine meeting or next step with Sales and hand over cleanly
• Move real opportunities forward, not just pricing requests

Build Qualified Pipeline

• Develop and maintain a qualified pipeline for Sales, with clear opportunity value

Keep the CRM Honest

• Log every contact, activity, disposition and stage in CRM in real time

Feed the Loop

• Track outreach and conversion metrics and join the weekly performance review
• Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper

How Success Is Measured

• MQL to SQL qualification against the agreed criteria
• SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing
• Pipeline value handed to Sales (for example, INR pipeline developed)
• GP contribution from qualified opportunities that convert into orders

Requirements

Qualifications

• Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development
• Comfortable owning a daily qualification and calling number
• Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them
• Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar

Technical Skills

• CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages
• Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel
• Can read an account's scope and potential
• Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha

Functional Skills

• Strong communicator with business buyers: clear, confident written and spoken English and Hindi
• Comfortable with plant, EHS, safety and procurement contacts
• Gets the meeting: moves a conversation to a fixed next step, not a soft maybe

Nice to Have

• Experience in industrial, manufacturing, engineering, SaaS or B2B services
• Exposure to technical / industrial products or PPE

Application

• Include a link to your 90-second video introduction (questions are in the application form)

Benefits

• Own the gate: the call on what is a real opportunity and what is noise is yours
• Learn B2B selling properly: real discovery with real buyers and a real method
• A mission that matters: every account you qualify moves a real plant closer to safe
• Fully remote within India, or office-based at Kolkata HQ (South City Business Park, Anandapur)
• Everything runs on Zoho One