OVERSEAS SALES MANAGER

About the role

The Overseas Sales Manager will play a pivotal role in driving international growth and strategic market penetration. This position oversees global sales operations, strategic distributor networks, and high-value B2B / OEM accounts. The ideal candidate will bridge international clients with internal factory operations, ensuring seamless product execution, strict trade compliance, and the achievement of revenue and margin targets.

KEY RESPONSIBILITIES

• Formulate, refine, and execute comprehensive international sales strategies to expand market share across key global regions (e.g., ASEAN, East Asia, Europe, North America).
• Conduct in-depth international market research and competitor analysis to identify high-margin opportunities and navigate emerging market trends.
• Manage international sales budgets, trade margin expectations, and accurate quarterly/annual revenue forecasts for executive leadership.
• Identify, evaluate, negotiate with, and appoint overseas distributors, importers, and strategic B2B partners.
• Build and maintain direct, long-term commercial relationships with major key accounts, retail buyers, and decision-makers.
• Champion the company’s presence at major global trade exhibitions (e.g., THAIFEX, Anuga, SIAL, Gulfood) to generate leads and expand international brand visibility.
• Ensure all export products strictly comply with the regulatory, labelling, and food safety/quality standards of target destination countries.
• Lead high-level commercial negotiations covering pricing structures, Incoterms, payment terms (L/C, T/T), and international distribution agreements.
• Partner with the Export Logistics team to oversee end-to-end shipping processes, customs clearance, and export documentation accuracy.
• Lead, mentor, and scale the international sales and business development team to foster a high-performance culture.
• Monitor team KPIs, optimize sales pipelines, and provide strategic guidance to consistently achieve performance targets.

QUALIFICATIONS & REQUIREMENTS

• Bachelor’s or Master’s degree in Business Administration, International Business, Supply Chain, Food Science, or a related field.
• 5–8+ years of proven track record in international sales, export management, and global key account management within the manufacturing or FMCG sector (B2B / OEM experience preferred).
• Deep understanding of international trade compliance, export documentation, Incoterms, foreign market regulations, and quality standards (e.g., HACCP, BRC, ISO, FDA regulations).
• Strong financial literacy with experience managing P&L, product costing, and international trade margin structures.
• Demonstrated ability to lead, develop, and inspire a team of sales professionals in a fast-paced environment.
• Excellent command of written and spoken English (business level). Proficiency in a third language (e.g., Mandarin, Japanese, Spanish, or Bahasa) is a strong advantage.
• Flexibility and willingness to travel internationally for client visits, market audits, and global trade fairs (approx. 20%–40%).