Packaging & Visual Designer

Key Responsibilities:

Packaging Design & Artwork Development:

• Create and design packaging artworks across multiple SKUs, variants, pack sizes, and formats.
• Adapt master designs across the product portfolio while maintaining visual consistency and brand guidelines.
• Organise and fit product information, claims, and communication effectively within the available packaging space.

Technical Artwork & Print Execution:

• Work with KLDs/dielines, bleed areas, margins, folds, cut lines, and other packaging and print specifications.
• Prepare and release technically accurate, colour-separated, and print-ready files to printers and production partners.
• Apply knowledge of CMYK, Pantone, colour specifications, and print requirements during artwork development.

Visual Design & Product Communication:

• Develop layouts with strong typography, colour, imagery, and visual hierarchy across packaging and product communication.
• Create high-quality product images and visual assets for catalogues, PDPs, and marketplace listings.
• Create packaging mock-ups and product visualisations for internal reviews, presentations, and launch planning.

Artwork Management & Quality:

• Manage artwork changes, revisions, and updates while ensuring version control, accuracy, and consistency.
• Handle a high volume of artwork adaptations while maintaining quality and brand consistency.
• Ensure all final artwork is accurate and production-ready.

Research & Design Direction:

• Conduct competitive benchmarking and visual research to identify relevant packaging, category, and design trends for new launches.
• Support the development of design guidelines, mood boards, and visual directions.
• Source and manage relevant illustrations and images through platforms such as Freepik, Shutterstock, and other image libraries.

Requirements:

• Min 2-5 yrs of experience in packaging design, artwork development, and execution.
• Experience handling packaging adaptations across multiple SKUs, variants, and formats.
• Experience working with print vendors/production partners and managing print-ready artwork .

Skills:

• Strong proficiency in Adobe Illustrator and Photoshop and other design software as required.
• Strong understanding of KLDs/dielines, packaging specifications, and print production.
• Knowledge of CMYK, Pantone, colour separation, and print-ready file preparation.
• Ability to create 3D packaging mock-ups and product visualisations.
• Strong understanding of visual hierarchy, typography, colour, and imagery.
• Strong creative acumen with an eye for design consistency and detail.
• Strong organisational, file management, and version-control skills.
• Strong capability in competitive benchmarking, category research, and visual analysis.