Paid Ads Analyst

Paid Ads Analyst

About LMH

Lokal Media House is a leading digital marketing agency built on transparency and long-term client partnerships. Our mission is to create a positive impact on our team, clients, and community. We lead with integrity, maintain a collaborative and upbeat culture, and always strive to do the right thing, ensuring sustainable growth for all.

Overview

The Paid Ads Analyst is responsible for executing, monitoring, and optimizing paid advertising campaigns across platforms, including Google, Bing, Meta, and Yelp. This role is highly performance-driven and data-focused. You will work closely with strategy and other client teams to ensure campaigns are efficient, scalable, and aligned to client growth goals. This role is ideal for someone who enjoys digging into data, improving performance, and turning insights into action.

Key Responsibilities

Paid Campaign Execution and Optimization

• Build, launch, and manage paid advertising campaigns across search, display, and social platforms
• Monitor daily performance to ensure campaigns are pacing correctly and meeting KPIs
• Continuously optimize targeting, budgets, bids, and creative to improve cost per lead and ROI
• Implement testing strategies for audiences, keywords, creative, and landing pages

Performance Monitoring and Reporting

• Track and analyze performance metrics including spend, CPL, conversions, and ROI
• Prepare clear, concise performance reports for internal teams and client facing use
• Identify trends, insights, and areas of opportunity based on campaign data
• Flag risks or underperformance early and recommend corrective actions

Budget and Account Management

• Manage client budgets with accuracy and discipline
• Ensure spend is allocated efficiently based on performance and priorities
• Support forecasting and pacing to avoid over or under spending

Collaboration and Strategy Support

• Collaborate with paid ads leadership and client teams
• Support campaign strategy execution based on client goals and service scope
• Provide data-driven input to improve overall paid media strategies

Platform and Industry Knowledge

• Stay current on platform updates, policy changes, and best practices
• Apply new features, tools, and learnings to improve campaign performance
• Maintain clean, organized account structures and documentation

Qualifications

• 3 or more years of hands-on experience managing paid advertising campaigns
• Strong working knowledge of Google Ads, Bing Ads, and other paid platforms
• Highly analytical with the ability to translate data into actionable insights
• Experience managing budgets and optimizing for performance metrics
• Strong attention to detail and organization across multiple accounts
• Comfortable working in Google sheets and dashboards for reporting and analysis
• Clear communicator who collaborates well with cross-functional teams
• Experience in home services, local lead generation, or agency environments is a plus

Core Competencies

Our Core Competencies reflect the behaviors, skills, and mindset we expect from every team member. These align directly with our Core Values and are non-negotiable for success in this role.

• Positive Mindset – We Maintain a Positive Attitude.
• Collaborative Spirit – We Work as a Team. Always.
• Execution Excellence – We Get The Job Done to the Best of Our Abilities.
• Integrity in Action – We Do the Right Thing. Every Time.
• People Builder – We Build Others Up, Never Break Them Down..
• Ego-Free Collaboration – We Check Our Ego at the Door.
• Prepared & Reliable – We're Prepared, On Time, and On Your Team.

Work Environment

At Lokal Media House, we value a flexible yet high-performance culture. Our team embodies a “work hard, play hard” mindset, balancing dedication with a fun, collaborative atmosphere.

If you're a strategic, results-driven professional who’s passionate about helping clients grow, we’d love to hear from you. Join us and be part of a team that's shaping the future of digital success through smart, impactful strategy.

Benefits

• Continuous training and professional development
• We offer a full benefits package including medical, dental, vision, supplement insurance plans, and a 401K with company match
• Hybrid schedule with weekly work from home opportunities on Wednesdays
• Fully stocked beverage fridge and snack bar to keep you fueled throughout the day
• Monthly team outings to connect, unwind, and have fun together
• On-site gym for convenient workouts before work, during lunch, and after
• Covered parking so your car stays cool even in the Texas heat

Pay: $59,000.00 - $93,000.00 per year

Experience:

• managing paid advertising campaigns: 3 years (Required)

Ability to Commute:

• Addison, TX 75001 (Required)

Work Location: Hybrid remote in Addison, TX 75001