Paid Ads Coordinator (Meta & Google Ads)

Paid Ads Coordinator (Meta & Google Ads)

SocialSoule | Independent Contractor | Project-Based | Remote

About SocialSoule

SocialSoule is a boutique social media and content marketing agency specializing in strategic digital marketing for premium hospitality, lifestyle, wellness, and service-based brands.

We're looking for a detail-oriented, results-driven Paid Ads Coordinator to join our growing network of creative and marketing professionals on a project-by-project basis.

The ideal candidate has hands-on experience managing both Meta and Google Ads campaigns and understands how to translate business objectives into effective paid advertising strategies.

Key Responsibilities

Paid Advertising Strategy & Execution

• Plan, build, launch, and manage paid campaigns across Meta (Facebook and Instagram) and Google Ads.
• Conduct audience, competitor, and keyword research to inform campaign strategies.
• Develop campaign structures, targeting, budget allocation, and bidding strategies.
• Recommend ad creative, messaging, and copy based on campaign objectives.
• Collaborate with SocialSoule's creative team to ensure ad assets align with client branding and campaign goals.

Campaign Management & Optimization

• Monitor campaigns and make data-driven adjustments to improve performance.
• Conduct A/B testing of creative, copy, audiences, and placements.
• Manage Google Search, Display, and other relevant campaign formats based on client needs.
• Identify opportunities to improve conversion rates, lead generation, and return on ad spend.
• Troubleshoot campaign delivery, disapprovals, and account-related issues.

Analytics & Reporting

• Set up and verify conversion tracking using tools such as Meta Pixel, Google Analytics 4, and Google Tag Manager.
• Prepare clear campaign performance reports highlighting relevant KPIs, insights, and recommendations.
• Communicate campaign performance and optimization opportunities with the SocialSoule team.
• Ensure campaigns remain aligned with approved client budgets and objectives.

Qualifications

• Minimum 2 years of hands-on experience managing paid advertising campaigns.
• Strong working knowledge of Meta Ads Manager and Google Ads.
• Experience with local lead-generation campaigns and service-based businesses.
• Understanding of campaign tracking, attribution, and performance analytics.
• Ability to independently manage campaigns from setup through reporting.
• Strong organizational skills, attention to detail, and communication.
• Experience working in an agency or managing multiple brands is preferred.
• Google Ads and Meta Blueprint certifications are a plus.

Contract Structure & Compensation

• Engagement: Independent Contractor (1099), subject to applicable classification requirements.
• Schedule: Flexible, with availability for scheduled project check-ins and campaign deadlines.
• Workload: As needed, based on client projects and campaign requirements. No guaranteed minimum hours.
• Compensation: Project-based, with rates agreed upon before each assignment. Compensation will depend on campaign scope, complexity, and ongoing management requirements.
• Location: Remote.

Selected contractor may be considered for recurring campaign management opportunities as SocialSoule's client portfolio expands.

Interested candidates should submit their resume or LinkedIn profile along with:

• Examples of previous Meta and Google Ads campaigns they've personally managed.
• A portfolio or case studies demonstrating measurable campaign results.
• Experience with campaign setup, tracking, and optimization.
• Their typical project-based rates for campaign setup and ongoing management.
• General availability and turnaround time for new projects.

We are particularly interested in candidates who can demonstrate how their strategies have translated into measurable business results, beyond impressions and engagement alone.

Work Location: Remote