Paid Ads Specialist

We're looking for a proactive Paid Ads Specialist to plan, run and optimise campaigns that generate real leads and sales for our clients.

If you love digging into data, testing new ideas, writing ads that convert and seeing the results of your work in real numbers, we'd love to hear from you!

About the role

Part-Time | 3 days/week
$65,000 - $75,000 FTE

Who we are

Fuel My Social is a social media agency specialising in strategy, content and brand growth. Since 2020, we've built the social presence of some of South Australia's most recognised names, giving each one the attention, strategy and craft it deserves.

The role

You'll take ownership of our clients' paid advertising across Meta and Google, managing campaigns day to day from setup through to reporting.

Most of our ad work is lead generation for local businesses. Your role is to turn ad spend into results: building campaigns around each client's goals, testing audiences, offers and creative, keeping tracking accurate and finding ways to lower the cost of every lead.

You'll be based in our Lonsdale studio and work closely with our director, head of social media and creative team.

What you'll do

• Set up, manage and optimise campaigns across Meta, Google and other platforms
• Monitor campaign performance and provide insights to improve results
• Conduct keyword research, audience analysis and competitor reviews
• Develop ad copy and creative briefs with our content and design team
• Set up and maintain conversion tracking, including Meta Pixel, GA4 and Google Tag Manager
• Prepare clear monthly reports on campaign performance
• Work with our social team to make sure campaigns align with each client's marketing goals
• Communicate with clients to support campaign planning and results
• Stay up to date with new features, tools and best practices across ad platforms

What you'll bring

• 1-2 years experience in digital marketing or paid media
• Hands-on experience with Meta Ads Manager and Google Ads
• A solid understanding of key metrics such as CTR, CPC, CPL and conversions
• Confidence working with data and analysing campaign performance
• Strong attention to detail and organisational skills
• The ability to manage multiple accounts, tasks and deadlines
• Strong communication skills and the confidence to collaborate with team members and clients
• A genuine curiosity about digital advertising, emerging technology and new platforms
• Australian work rights required

Bonus (not essential):

• Lead generation experience for trades, solar, building or finance
• Experience with GoHighLevel or a similar CRM
• A relevant marketing, business or communications qualification

Why Fuel My Social?

You'll join a small, supportive team in a creative studio environment, working across a broad mix of Adelaide brands.

• Commission on any new business you bring in
• Our own in-house tools to cut down on admin
• Room to grow as the agency grows

How to apply

Apply through SEEK with your CV and examples of campaigns you've managed.

We'd especially love to hear about a campaign you're proud of, the results it achieved and why you think it worked.