Paid Lead

Qualifications

• Demonstrate an ability and willingness to learn new skills independently.
• Possess the ability to communicate directly with clients, both verbally and in writing.
• Have a strong analytical background.
• Be detail oriented, highly organized, with a keen eye for consistency.
• Be able to work effectively in a collaborative team environment, and independently as required.
• Have a strong desire to learn and add value to the team.
• Be solutions oriented.
• Have worked within platforms including Google Ads, Google Analytics GA4, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads.

Responsibilities

• Develop and execute strategic marketing campaigns for clients across multiple media, including paid search, display, video, and social platforms.
• Manage all aspects of campaign configuration, launch, and ongoing optimization, including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking.
• Troubleshoot, problem-solve, and find creative solutions to client-specific needs.
• Assist creative team with ad creation through copywriting and strategic direction.
• Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing.
• Ensure campaigns are meeting clearly defined conversion objectives.
• Create and deliver meaningful analytics and reporting to monitor and show progress.
• Maintain knowledge of industry best practices and new technologies.
• Maintaining the team strength at all times.

Requirements

• 6+ years of experience in Paid Media.
• Proficiency in English both written and spoken.
• Result oriented performance.
• Excellent communication and analytical skills.
• Should have a minimum of 4 years of agency experience.