Paid Media Coordinator

About Us

FMO Media is a full-service digital marketing agency for professional services businesses. Since 2018 we have run our clients' entire marketing engine under one roof: social media, content, on-site video production, paid media, websites and branding. We serve mortgage, law, real estate, wealth management and health services, and we are growing into home services and skilled trades, led by solar.

We send our own videographers to film clients in person, at volume. Our team produces more than 37,000 pieces of content a month across the client base. Paid media is included in every package we sell, so the ads team touches a large share of our clients.

We are minority- and veteran-owned and fully remote. Real people do the work and AI makes them faster. We build brands strong enough that leads follow, and we tell clients exactly what is working, what isn't and what we are doing about it.

How we work: execution over conversation, industry fluency, ownership mentality and transparency.

Role Mission

Own FMO's paid social pipeline from ad strategy to monthly report, so every client campaign launches on time, tracks its leads correctly and gets reported on without anyone chasing it. About 80% of our ad work runs on Meta, followed by Google and TikTok.

Who We Are Looking For

You live in Meta Ads Manager. You have run paid social for a lot of clients at once and you liked it. You keep a 70-task board current every day without being reminded. When leads stop flowing at 4pm, you find the broken step and fix it that day. You can explain how an ad account, payment method, pixel and lead form connect, and you know why a report has to name its attribution window.

You care more about a signed client than a cheap click. You write clearly, follow up relentlessly and tell the truth when a campaign is underperforming. You work well inside a team where the Account Manager owns the client relationship and you own the paid account.

Responsibilities and Expectations

• Own the Ads Team Pipeline in Asana across roughly 40 live campaigns, plus proposals, builds and accounts on hold. Every task sits in the right stage and is updated within 1 business day of a change.
• Turn Account Manager ad requests into paid media proposals within 3 business days. Each one covers platform, objective, audience, budget, Special Ad Category and campaign structure.
• Confirm account readiness before any build starts: the client's own ad account, payment method, FMO access, healthy page and pixel, and signed paperwork. 100% of builds start ready.
• Launch approved campaigns within 5 business days of client approval and account readiness, mostly on Meta (Facebook and Instagram), plus Google and TikTok. Every ad is QA'd and previewed by the AM and client first.
• Set up Meta lead forms, call campaigns and lead routing into each client's CRM or lead sheet (Zapier, GoHighLevel or the client's IT team). Verify tracking at launch and at every report, and fix breaks within 1 business day.
• Optimize pacing, audiences, creative rotation and budget against each client's agreed cost per lead and lead volume, consulting the AM and client on budget changes.
• Deliver monthly reports on 100% of live campaigns by the 6th of each month, plus a first report within 14 days of every new launch. Join client calls to cover paid media when the AM brings you in.
• Coordinate the Paid Media Specialist: set weekly priorities, split builds and reporting, and be the first stop for questions.
• Keep admin access and recovery contacts documented on every account, so no account depends on one person.
• Post a daily end-of-day update in Slack: status, wins, risks and decisions needed.

Required Experience and Skills

Required:

• 2+ years hands-on in Meta Ads Manager, ideally at an agency running 20 or more client accounts at once
• Meta lead gen forms, call campaigns, Business Portfolio management and Special Ad Categories for housing, credit and employment
• Working knowledge of Google Ads and TikTok Ads
• Comfortable connecting lead routing with Zapier or a CRM and troubleshooting it when it breaks
• Daily project management in Asana or a similar tool
• Clear written English. Most of the work happens in Slack and Asana.
• Based in the US and available during Eastern business hours

Preferred:

• Advertising experience in mortgage, law, real estate or financial services
• GoHighLevel, CallRail, Supermetrics or YouTube ads
• Experience reporting cost per signed client from CRM data, not only cost per lead

Benefits and Perks

• Fully remote
• Paid time off
• 10 paid holidays
• Health Insurance reimbursement
• Referral bonus
• 401k + 401k match

Schedule

• Monday to Friday, 9am-5pm EST

Pay: From $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Parental leave
• Work from home

Experience:

• Meta Ads Manager: 2 years (Required)

Language:

• Fluent English (Required)

Work Location: Remote