Paid Media Manager

Roles and Responsibilities :

• Develop and execute comprehensive paid media campaigns across Google Ads, YouTube, and other platforms to drive lead generation for healthcare clients.
• Collaborate with cross-functional teams to create targeted ad copy, landing pages, and tracking mechanisms to optimize campaign performance.
• Analyze campaign metrics using HIPAA compliant tools to identify areas of improvement and provide data-driven insights to stakeholders.
• Ensure all advertising efforts align with client goals, brand guidelines, and regulatory requirements (e.g., HIPAA).

Job Requirements :

• 5-10 years of experience in managing paid media campaigns in the healthcare industry or a related field.
• Proven track record of success in developing effective search engine marketing strategies on Google Ads.
• Strong understanding of YouTube advertising formats, including video production best practices.
• Familiarity with HIPAA regulations and ability to develop compliant advertising materials.